psg

Paris Saint-Germain was born on August 12, 1970, the result of a merger between Paris FC, created a year earlier to fill the gap left by the lack of a top-level club in the capital, and Stade Sangermanois, founded in 1904 in Saint-Germain-en- Laye. It was in 2018 that the PSG brand, by teaming up with Jordan, struck a major blow, both in terms of image, international notoriety and on a commercial level. For the first time, the "jumpman" logo appears on the club's shirts. The impact was colossal for the brand.

With its origins in soccer, the PSG brand, which has acquired incredible legitimacy in sportswear and urban fashion, is gradually adopting the codes and attitudes of a luxury brand.