Our news

OUR KICKERS SAINT LAZARE SHOP GETS A NEW LOOK

Our KICKERS team is ready to welcome you again. Come and discover our Spring-Summer collections !

KICKERS ARE DISPLAYED IN THE STREET!

With a national campaign which is available in several formats in the city, in the metro, on tram platforms or even at the back of buses. Find us now in Nantes, Lyon, Lille, Toulouse and Paris; then during a second wave, for the start of the school year Stay tuned!

UMBRO UNVEILS A COLLECTOR JERSEY IN COLLABORATION WITH VLADIMIR CAUCHEMAR AND STADE DE REIMS.

The Stade de Reims will wear, during the reception of the 24th day of Ligue 1 Uber Eats, a jersey resulting from a collaboration between Umbro, the Champagne club and the internationally renowned artist Vladimir Cauchemar. The aim is to leave artistic direction and total creative freedom to the artist. Available in only 800 copies, this collaboration contains 3 jerseys with golden details which confer two privileges to its owner: exclusive backstage access to one of the artist's concerts and a match at Delaune in royal conditions.

UMBRO: LAUNCH OF THE LIFESTYLE SS24 COLLECTION – CENTENARY COLLECTION

Umbro lights the fuse of its centenary celebrations with a new global campaign and collection for Spring/Summer 24. This Centenary SS24 collection draws inspiration from Umbro's rich design history and multi-sport roots, with a focus on football. 

UMBRO AND FC LORIENT CELEBRATE 100 YEARS OF STADIUM DU MOUSTOIRE WITH A NEW JERSEY

To mark this centenary, FC Lorient will wear a collector's outfit during the next day of Ligue 1 Uber Eats. This collector's jersey, with exceptional colors, is decorated with the most emblematic architectural details of the Moustoir stadium. The GPS coordinates of the stadium are subtly integrated at the ends of the sleeves, while its historic name, “Parc des Sports du Moustoir”, is proudly displayed at the chest.

KICKERS AT THE EVENING OF THE SELECTION OF THE INOUÏS OF THE SPRING OF BOURGES 2024

During an evening at Les Trois Baudets, a legendary Parisian scene, the iNOUïS system revealed the 33 artists selected to participate in the Printemps de Bourges festival and benefit from professional support. The winners were able to discover Kickers' commitment to emerging talent by watching this video, as well as its textile and footwear collections. Find the entire 2024 selection on the iNOUïS networks and on our Instagram account @kickers.

KICKERS EXHIBITED AT MICAM

KICKERS participated in the 95th edition of MICAM in Milan from February 17 to 20, 2024. MICAM Milano is an internationally recognized specialist footwear trade fair which brings together more than 900 brands. Kickers presented its next collections.

KICKERS PRESENTS ITS 2024 MUSICAL PARTNERSHIP

This year, a wind of freshness and novelty is blowing through Kickers by joining forces with a new key partner in the musical world: Les Inouïs du Printemps de Bourges.

This is the largest French network of talent scouts who organize a national casting every year with several thousand participants throughout France. The 30 winners of the “Audition Concerts” will perform during the Bourges Spring Festival from April 23 to 28, 2024.

The opportunity for Kickers to write the continuation of its story “Kickers reveals talents”.

KICKERS : DISCOVER THE NEW SPRING-SUMMER CAMPAIGN

UMBRO LAUNCHES THE THIRD EDITION “OUR GAME IS ABOUT ART”

Umbro has unveiled a special jersey for an OUR GAME IS ABOUT ART collection, in collaboration with Léonore Baulac, principal dancer of the Paris Opera. Umbro highlights a project where art and sport mingle and pays tribute to the stubbornness and excellence of the star dancer. Profits from the sale of the jerseys will be donated to the association which works to support the academic and artistic education of children in the slums of Nairobi.

CAT AT THE WELCOME SHOW

Meet CAT at the Welcome Edition Show from January 18 to 21.

UMBRO X CASTRES OLYMPIQUE COLLECTOR JERSEY

UMBRO and Castres Olympique revealed a limited edition of jerseys based on supporters' chants. The club's supporters shared their favorite stadium chants, two were chosen and reinterpreted on a unique jersey, true to the club's colours. This jersey will be proudly wear by the professional team during the match against Perpignan on December 31, thus marking the Boxing Day of the TOP 14. The tunics worn by the players were put up for sale at auction, and the profits donated to the Restos du heart.

KICKERS' CHRISTMAS

Kickers and its stores are dressed in Christmas colors!

Watch the video HERE

Millinsky x Von Dutch for Endless Freedom

VON DUTCH and designer MILLINSKY have joined forces to create a capsule collection “Endless freedom”. This five-piece genderless collection includes: a hoodie and a long-sleeved t-shirt, a dad cap and the iconic Von Dutch model: the trucker cap, as well as a bag anchored in the style of the bowling bag, another emblem of the brand. The collection is available from November 15, 2023 on vondutch.com, thewebster.com

© Film team: Artistic Director Lucas Omiri, photographers: Mathilde Décatoire, Dr.Rayan, video: Adama Maze

NEW KICKERS E-COMMERCE PLATFORM

Discover the new KICKERS e-commerce platform !!!

UMBRO INAUGURATES THE LAUNCH OF IMPULSION BY SPORT 2000

For the launch of its new 100% digital magazine, IMPULSION, SPORT 2000 is collaborating with UMBRO: “Umbro is visible on all terrains”. Brands are speaking out in a more authentic way to “tell the story of the brand” or even develop the technical specifications of the products. Internet users will be able to access it via Sport 2000 communication channels: newsletters, social networks, the website, QR codes in promotional leaflets.

IKKS x DIADORA

Discover the 2nd season of the IKKS and DIADORA collaboration. DIADORA brings a vintage spirit and a cool attitude to your looks this fall. The Magic Basket, an emblematic model from the 80s, is available for her or him in khaki or silver colors. To discover HERE.

BALIBARIS X UMBRO

BALIBARIS and UMBRO are joining forces for a capsule collection inspired by Anglo-Saxon rugby. This collection, with retro-modern accents, is made up of 6 pieces paying homage to the rugby aesthetic of the 90s. An authentic meeting between the French elegance of Balibaris and the sporting English culture of Umbro.

NEW KICKERS COLLECTION

Discover the new Kickers Fall-Winter 23 collection !

www.kickers.com

UMBRO PRESENTS CHILE RUGBY WORLD CUP KITS

Umbro and the Chile national rugby team are proud to unveil the home and alternate jerseys for the 2023 World Cup. It is an exciting time for Los Cóndores as they play their first ever international rugby tournament in France.

THE NEW 2023/24 OUTFIT FOR THE ENGLAND RUGBY TEAM

Umbro joins the rugby sector with a world-leading partner: Le XV de la Rose. With nearly 100 years of experience developing performance products, Umbro has developed kits that players and fans will wear proudly. The entire umbro.fr collection

NEW UMBRO COLLECTION

The new Winter 23 lifestyle collection is available on umbro.fr.

KICKERS, UMBRO, PIOLA, CATERPILLAR, PARE GABIA: IT’S “BACK TO SCHOOL” AT WHO’S NEXT

The Parisian back-to-school fashion event opened on Saturday September 2 for a duration of three days. 1,200 brands of clothing, shoes, accessories and jewelry are exhibiting in Paris, Porte de Versailles during this edition called “Back to School”. CATERPILLAR, KICKERS, PIOLA, PARE GABIA and UMBRO are exhibiting until this evening.

UMBRO X EN AVANT GUINGAMP - HOME JERSEY 23/24

The 2023-2024 season is launched! Discover the new EAG jerseys with Umbro !

UMBRO PRESENTS FC LORIENT JERSEYS

An authentic location in the city of Lorient enhanced by the artistic talent of local youth was chosen for the official presentation of the 23/24 away and third jerseys of FC Lorient by Umbro.

UMBRO PRESENTS THE NEW VELOCITA ELIXIR

Umbro upresents the new generation of its Velocita range: the Velocita Elixir; fine-tuned for players who value speed and multi-directional agility. This new model has a level of elasticity and stability made from 50% recycled polyester yarn.

The Royer Group will be at Who's Next from September 2 to 4

Come and discover the stands of the Royer Group: Piola and Pare Gabia, Umbro, Caterpillar, Kickers at the Who's Next show on September 2, 3 and 4 Porte de Versailles in Paris, Hall 1.

Stand P 115 Caterpillar

Stand Obis 114 Kickers

Stand P 111 Umbro

UMBRO AND FC LORIENT REVEAL THE 2023/2024 HOME SHIRT

The new 23/24 FC Lorient jerseys worn by the passion of Morbihan.

TEAM GO QUALIFIES FOR EMEA MASTERS

Team GO advances to the Main Event of the EMEA Masters Summer in Split, Croatia. Our partner eSports team UMBRO is playing the final stages of a European League of Legends competition. See you at the group stages on August 22 and 24 to represent France.

CASTRES OLYMPIC, NEW UMBRO HOME JERSEY.

Castres Olympique and Umbro reveal the new home jersey for the 2023/2024 Top 14 season.

KICKERS PARTNER OF THE FRANCOFOLIES

Kickers continues to take its role as a talent scout very seriously by being an official partner of the Francofolies de La Rochelle for a new summer rich in musical discoveries and living its 100% MUSIC DNA. More than 150,000 festival-goers gathered for 5 days of concerts, by the sea! 

VON DUTCH PARIS ON INSTAGRAM !

Follow VON DUTCH PARIS on its new Instagram account HERE 

GROUPE ROYER X GOTCHA : A NEW LICENSING AGREEMENT !

Groupe Royer is pleased to announce a new licensing agreement with the Gotcha brand.

2024 will mark the revival of Gotcha across Europe !

We're proud to take on this challenge and put a legendary action sports brand back on the catwalk.

UMBRO UNVEILS NEW STADE DE REIMS HOME KIT FOR 2023-24.

On the eve of the start of the mercato, a sneak preview of next season's Stade Stade home shirt is unveiled. The 2023-24 home shirt will feature a red torso and white sleeves. These mythical elements of the Stade de Reims identity will of course be featured in the new shirt, but the resemblance with previous editions ends there. The 2023-24 home shirt will arrive in the Club's official stores from the end of June and on umbro.fr at the mid-July. They will be available in Authentic and Replica versions.

UMBRO BECOMES CASTRES OLYMPIQUE'S NEW EQUIPMENT SUPPLIER !

Castres Olympique and UMBRO announce the signing of a 3-year partnership contract. UMBRO joins the world of rugby in France, and is proud to be associated with Castres Olympique, an emblematic rugby club in France. To this end, the brand will develop all technical products for matches, training and outings for players and technical staff, as well as lifestyle products for supporters.

UMBRO X TEAM GO : UMBRO BECOMES THE NEW EQUIPMENT SUPPLIER OF THE ESPORT CLUB TEAM GO

Team GO and Umbro have announced the signing of a partnership agreement, uniting the French eSports club with the British brand specialized in authentic sports. Umbro will develop a modern and creative collection, including technical products for players and staff, as well as lifestyle products for the Team GO community.

UMBRO + STRAPPAZZON : UMBRO LIFESTYLE SS23 - THE LOCKER ROOM

Umbro launches its new Spring/Summer 2023 lifestyle collection, created by Swiss designer Sebastian Strappazzon. In collaboration with streetwear specialist Avnier, this season's lineup features a wardrobe inspired by Terrace culture and the Umbro archive. Strappazzon adds striking designs to Umbro classics, while infusing his urban style. The collection will be available from April on umbro.co.uk and in partner stores in France.

Umbro junior cup in Lorient : 2nd edition

On Monday, May 1st took place the 2nd edition of the Umbro Junior Cup tournament in collaboration with FC Lorient. This year, it is about 300 children gathered for 852 kg of food collected for the benefit of the Restos du Coeur du Morbihan. The winning team "Entente sportif Bouafle-Flins Football" will be offered a weekend in a Premier League club.

EVERLAST: a first step in the cage!

Organized by the French media n°1 on combat sports " La Sueur ", Friday March 31st took place the first event La Sueur FC ! 8 amateur MMA fights + 2 grappling fights took place at the Bormann Circus in Paris. The new Everlast Titan MMA gloves range was showcased and worn by all fighters.

EVERLAST x MARIPOSA B.C x MIRKO BORSCHE

On the occasion of the fifth anniversary of Munich's most legendary boxing gym, Everlast Europe and Mariposa Boxing Club unveil a unique design between the two entities.  

Founded in 2018 by Tim Yilmaz, Mariposa Boxing Club has quickly established itself in the European boxing landscape via the coaching of top athletes.

This creation is signed Mirko BORSCHE, famous German designer.

A party at the Charlie Club (Munich) will highlight the event on May 5th.

Opening of a kickers store in Nantes !

On April 1, 2023, a Kickers boutique opened in Nantes.

Elise, store manager, and Sophie, sales assistant, will be happy to welcome you at "7 rue du Scribe" in Nantes.

A new Umbro campaign’s launch around the upcycling : MAKE NEW !

In the continuity of her actions in order to get closer to her customers and to be in phase with the trends of her principal target audience, Umbro has present an activation by the social networks “Make New”. They raise awareness their community, the Gen Z, on the sustainable development and the recycling learning and the upcycling of existing articles. To do this, Umbro teams up with several influencers/contents creators.  Including with the creator Nouveau Nova who it gives new life to used sportswear.

UMBRO : Our game lives beyond the pitch !

Tuesday, March 21 was held in Paris the event OUR GAME LIVES BEYOND THE PITCH presented by UMBRO. It was an opportunity for the brand to present the authenticity of its lifestyle universe with the SS23/FW23 collections. More than 200 people responded: influencers, opinion leaders in urban culture, stores and lifestyle media. They also attended showcases by artists Still Fresh and Djeneva as well as an exhibition by freestyler Nolan Cacheux.

JNYFR X EVERLAST

Lifestyle outfits to knock everyone out !

JNYFR and EVERLAST join forces with a first collection. Joggings, sweatshirts, sports bras, shorts, caps: a capsule that is as creative as it is explosive. Composed of 17 pieces, find this drop in stores today with a worked customer experience! Discover the collection: HERE

UMBRO TRIP TO 1990s DESIGN WITH MTV

Umbro draws inspiration from the acid house era of the late 80s and early 90s for its new partnership with iconic music video channel MTV. For Spring Summer 23, Umbro and MTV revisit the second 'Summer of Love' with a collection that combines relaxed sports-inspired silhouettes with a range of graphic prints and colors inspired by the 80s rave scene. and 90. The collection is available on Umbro.fr

Everlast : Back in the ring !

This weekend, Everlast was at the heart of the boxing evening at the Zenith de La Villette broadcast on Canal+. Nice exhibition for the brand with 5 fighters equipped with our gloves including Carlos Takam, winner in the main event of Tony Yoka.

KICKERS WAS AT MICAM FROM FEBRUARY 19 TO 23

Kickers exhibited its latest Fall/Winter 2023 collections at the Micam show in Milan, from February 19 to 23, 2023, among 988 other brands. This show, an international reference in the world of footwear, welcomes nearly 45,000 visitors over 4 days. We are happy to have presented our adult and children's collections there in a space dedicated to the brand's colors. This participation represents a visibility and business opportunity for Kickers, through meetings with our customers and potential future partners.

CHARLES JOURDAN LAUNCH @ LE BON MARCHÉ

The group is delighted to share with you the official launch of the Charles Jourdan collection at Bon Marché, which took place on Friday March 3! Located on the 2nd floor on a historic table, between Balenciaga and Bruno Frisoni (among others), our dedicated space will soon be enriched with new references, as deliveries are made. Come check out these new designs!

Kickers Reveals Talents with Le Juiice

KICKERS annouce its festival season with five videos that highlight artists. This month, the KICKERS' team brings us to discover five musical talents and the backtages. Studio session, make-up or even a style spotting : a fashion and music condensed !

KICKERS began to launche a mini-series of videos with the rising figure of feminine rap Le Juiice.

Diadora x IKKS

DIADORA get invited by IKKS !

DIADORA sneakers are now available in IKKS shops and on ikks.com.

You can find a selection of our iconic spring-summer designs for men, women and kids.

Umbro x AOf

UMBRO and ART OF FOOTBALL get associated. The result of this partnership is a unique collaboration which celebrate a shared love for the brittish design, UMBRO's football heritage and the desire to create environmentally friendly products.

This collaboration was designed for the Mondial Day of menaced species on May, 11th 2022. It is a event aiming to raise awarness among the public on the disparition of animals and plants. The collection shows two shirts in recycled polyester, as a nod to UMBRO's classic style and with the mind of adventure. The pattern oh these two shirts were directly inspired by the threatened species with pop-art influences.

Martina Trevisan wearing DIADORA for the Roland Garros' semi-finals

Martina Trevisan was selected for Roland Garros' semi-finals wearing DIADORA !

After a 10 victories streak, Martina Trevisan was qualified for Roland Garros' semi-finals. Due to a victory in three sets against Leylah Fernandez, the tennis athlete for DIADORA was offered her first semi-final in grand slam. The Italian player will compete against Cori Gauff in the final four in Paris.

Well done and good luck Martina !!

Alejandro FOKINA wearing DIADORA's clothing during Monte Carlo's tournament

After a exceptional course where he bet the worldwide number 1 Novak Djokovic, Alejandro Fokina - tennis athlete for DIADORA, accepted defeat during Monte Carlo's tournament against Stefanos Tsitsipas.

Find the video here !

Well done Alejandro !!!

PARE GABIA OPENS A NEW SHOP IN BIARRITZ

Last Saturday, April 23rd, the label PARE GABIA inaugurated a new shop in Biarritz. The team is happy to welcome clients in this new space fully dedicated to these iconic espadrilles.

Find more informations on social medias !

UMBRO JUNIOR CUP 2022 - FIRST EDITION

Umbro Junior Cup 2022 started on Wednesday, 13th March 2022, in the Stade de Reims' training center. The goal is to become an annual unmissable event to heighten its position beside amateur clubs, sports coach and teamshops.

Beyond the sport issues, the CSR (Corporate Social Responsibility) is a tournament's structuring part. Participating teams learned about social concern : 1300kg of non-perishable foodstuff were collected by 32 teams in favor of the Banque Alimentaire

KICKERS, OFFICIAL PARTNER OF THE FRANCOFOLIES

This year again, KICKERS is a partner of the Francofolies' Chantier! The label signed up to share the backstages of the Chantier. That will be the occasion to discover artists before their Festival participation.

For now more than 20 years, the goal of Francofolies' Chantier is to discover and support new talents of the French stage. It helps with vocal training, first stages, media training and more. It also enabled a meeting between professionnals and the audience. Some artists like Pomme, Christine & The Queens, Hoshi and Bigflo et Oli participated and it allowed them to be catapulted.

Get ready to support them on our social medias!

KICKERS LAUNCHES ITS COLLECTION A:LL A PROJECT FOR LOVE AND LIFE

Is there something better for a project celebrating love and life than a launching soirée under the music sign ?

KICKERS choose an ESKISSE party for the launch. During this party on 23 March 2022, the audience get the chance to be immerged in A:LL range while enjoying concerts. In fact, three artists took turns to make the public dance and to make A:LL live on stage.

NEW CAMPAIGN SPRING/SUMMER 2022 : KICKERS REVEALS TALENTS

Welcome to the Kickers Festival!

Always near musicians, KICKERS sets a open air festival up to celebrate music and freedom. As a talent spotter, the label scheduled its new favorites and captured live's magic in pictures.

More informations on Kickers.com!

KICKERS, COPRODUCER FOR ESKISSE'S PARTY

ESKISSE's soirees, organised by Live Nation France, are the occasion, every month, for three new artists to share their talents on stage and hoping to get their first contract.

In 2022, KICKERS become the first ESKISSE official collaborator, supporting young artists who share independance, freedom and creativity. These concerts take place once a month in Les Étoiles in Paris 10ème. Meet us live or on our social medias !

MAISON & OBJET : NATIVE

For this MAISON & OBJET exhibition, NATIVE introduced the 2022 Autumn/Winter collection, from 24th March to 28th March 2022.

MAISON & OBJET : PARE GABIA

From 24th March to 28th March 2022, PARE GABIA was at the exhibition Maison & Objet. 

The 2022 Autumn/Winter collection was introduced and received a good welcome.

Umbro reveals its spring / summer 2022 lifestyle collection

UMBRO is coming for a second half-time with a colorful spring / summer 2022 lifestyle collection : Our Game lives beyond the pitch, 2nd half. This collection, designed by Sebastian Strappazzon (co-founder of the label Avnier with Orelsan), is composed of 13 pieces, and take inspiration from football and youth culture's universes.

Umbro lauches a new collection in collaboration with Celio

In this new collaboration, UMBRO brings a sportwear DNA that harmonizes with the casual CELIO style. A partenership fixed with common values that conveys the need to create a popular trend, as close to the human as possible : authentic and accessible. A new collection to wear in town, but also for confort without effort, "after-sport"... And for people whose life is already a sport !

UMBRO : OUR GAME IS ABOUT ART (EPISODE 3)

The third and last part of this limited edition is in collaboration with the artist @levalet.art. The tee-shirt imagined by Charles Leval is a natural connection between art and sport, where these two universes are talking about opportunities. The association Démos is a project of cultural democratisation, centered on orchestra for kids between 7 to 12 years old. Created in 2010, this package counts fifty kids orchestras in France.

CHARLES JOURDAN IS BACK

You have to know that is possible to wait 101 years to rebirth. Animated with a new energy and a fresh creativity, Charles Jourdan has entrusted Christelle Kocher (also the Artistic Director of Koché) with designing its new collections.

UMBRO : OUR GAME IS ABOUT ART (episode 2)

UMBRO is now proudly introducing the second part in its charity goal collection : OUR GAME IS ABOUT ART. The illustrator @lucymacaroni is associated with this project. Lucy Caron says : "Women have their place everywhere". CARE foundation is one of the biggest humanity network, apolitical and non-denominational. The struggle against poverty, injustices, and also the defense of women's rights with their independence are the point of these actions.

DIADORA X HASBRO

DIADORA got associated with HASBRO to create a collection of sneakers inspired by the most famous board games. It is composed with 4 pairs that pay tribute to "Family Games" : Monopoly, Operation, Trivial Pursuit and Cluedo. Made in Italy with first quality materials, shoes will be distributed in the best shops of sneakers in the world. In France, they are selled in KOTHAI (Marseille), STRICKLY (Bordeaux), KOLECTOR (Toulouse) and LE BUZZ LAB (Lille).

DIADORA LAUNCHES ITS NEW CAMPAIGN : POSTCARD FROM ITALY

This new campaign is dedicated to Equipe Atomo, the first technical shoe, for running purpose, made in Italy for more than thirty years. That's the occasion for DIADORA to celebrate the lastest product Performance during a campaign dedicated to its origins.

UMBRO : OUR GAME IS ABOUT ART

For this new campaign, UMBRO join forces with an artistic, united and influencal project. The label connect itself to the artistic world while adding value to the label's savoir-faire. The first collaboration, with Jaouad Bentama and the Hospital Robert Debré's association, starts the campaign. It was revealed as a preview on the 24th November 2021.

UMBRO LAUNCHES ITS NEW CAMPAIGN : OUR GAME SMELLS GRASS

This new campaign is a homage for the football that UMBRO likes : authenthic football, without artifices, the sport of millions of enthusiasts. Discover this on the dedicated page.

KICKERS DISPLAYED IN PARIS' METRO

Kickers displayed in Opera Station, during the Parisian Fashion Week !

UMBRO LAUNCHES ITS LIFESTYLE AUTUMN/WINTER 2021 COLLECTION

With a heritage and a singularity in the football culture, UMBRO invites you to travel from the cloakrooms of fields to the cities joy, with a collection that trades the label's identity since 97 years : authenticity, fairness and inclusion « Our Game lives beyond the pitch, 1st half ».

CRESCENDO EXPO : KICKERS

As an international exhibition, CRESCENDO EXPO is an unmissable event in the world of the shoe. KICKERS was here, from 19 September 2021 to 21 September 2021, at the CRESCENDO EXPO's twelfth edition. Purchasers, retailers, producers can find current products and market innovations in the Parc Floral de Vincennes.

LE VRAI MICHEL IN SÈVRES

As a fashion urban Old School reference, the rapper-electro Le Vrai Michel naturally joined UMBRO, DIADORA, EVERLAST, VON DUTCH, PIOLA and KICKERS' universes.

MAISON & OBJET : PARE GABIA

Inspired by a freedom of expression that is creative, PARE GABIA is now exploring new territories. For this season spring-summer 2022, the label imagined an espadrille more contemporary and an universe timeless.

MAISON & OBJET : FIRST EXHIBITION FOR NATIVE

From 9th September to 13th September 2021, NATIVE was at the exhibition MAISON & OBJET with a pretty stand ! Let's meet to the next edition in January 2022.

BENJAMIN CASTALDI, MOKHTAR AND MORPHEUS IN SÈVRES FOR EVERLAST

Benjamin Castaldi, along with Mokhtar (TPMP) and Morpheus (sport and hip-hop music reporter), participated to an EVERLAST presentation.

KICK YOUR TALENT WITH GAËL FAYE

Since a few weeks, Gaël Faye roam France's roads and set the most beautiful french stages on fire. He's offering a good visibility to the label KICKERS, especially Arveiler for his festival tour.

UMBRO RELEASES A COLLECTION IN COLLABORATION WITH TEALER

UMBRO starts a set of projects with a collaboration avec the label number 1 in streetwear in France : TEALER. Discover this collection from July, 16th 2021 on the website umbro.fr, TEALER's stores and Citadium Paris.

UMBRO AND LISAA (NANTES) IN COLLABORATION FOR AN ACADEMIC PROJECT

Within the framework of an academic project initied by the product service UMBRO and the school LISAA from Nantes (L’Institut Supérieur des Arts Appliqués), textile stylists/designer students introduced their upcycling creations that come from UMBRO samples/unsolds. It is a project dedicated to art, trial and meeting with an environmentally responsible dimension.

You can find all the creations on the Instagram page @UmbroFrance

UMBRO REVEALS TEE-SHIRTS FOR STADE DE REIMS, STADE MALHERBE AND EN AVANT GUINGAMP

UMBRO launches its sport season 2021/2022 with tee-shirts for Reims and Caen. Another collection of tee-shirts including Guingamp will also be released shortly.

KICKERS, PARTNER OF THE FRANCOFOLIES 2021

Live the music with Francofolies' artists in La Rochelle until July, 14th 2021. Find Kickers in the Village Francocéan !

EVERLAST X KENDJI GIRAC

Kenji Girac offered a good visibility for EVERLAST in a three pages report in the Equipe magasine. He also released a short video report to discover his everyday life, especially his morning sport sessions... with the LAZULI short.

KICKERS X NELICK

In his new music video, released this morning, the rapper Nelick is wearing a pair of KICKERS Adieu.

UMBRO FORMALIZES 2021/2022 GOAL'S SHIRTS

UMBRO announce the launch of six new goal's shirts for three professional football clubs. This jersey turn toward a lifestyle universe, more than before. This new launch is followed by a new claim « Our game makes everyone shine », which highlights the goal's post.

VON DUTCH X KOCHÉ : BIRD OF PARADISE

VON DUTCH join forces with Christelle Kocher and reveal on the occasion of the Fashion Week his collection. It is composed of two looks VON DUTCH, with iconic pieces like the leather cap Trucker, embroided tee-shirts with Swarovski cristals and bowling bags.

You can find the collection on vogue.com

LORD KOSSITY - DIADORA, CATERPILLAR AND EVERLAST'S NEW AMBASSADOR

Lord Kossity is one of these most charismatic rappers of the national and international musical stages. With 14 albums released in 20 years, one Victoire de la Musique and two millions albums sold, he's well knowed because of the group NTM. Fond of sports (boxing and tennis), he's preparing his first Ironman with Diadora. He's becoming an abassador with lots of projects, like filming a music video with the label Everlast. Also actor, he will appear in a Netflix show as a music producer.

KICKERS LAUNCHES ITS SPRING-SUMMER 2021 CAMPAIGN !

Just like its unique history in the music's world, Kickers today have the curator's role, and unearth young talents. The label guide and put forward young french and international artists, through creative and original initiatives to introduce tomorrow's talents. Three young artists are wearing the new campaign Spring-Summer 2021.

EVERLAST LAUNCHES ITS SPRING-SUMMER 2021 CAMPAIGN !

On Thursday 4th February, Everlast unveiled its new Spring-Summer 2021 campaign. Our brand ambassadors, five-time World Kickboxing Champion Cyril Benzaquen and singer, dancer and model Harmony Dinbongue-Levy, present the new collection in 26 photos and 3 videos.

KICKERS PARTNERS WITH CHANTIER DES FRANCOFOLIES

Kickers is cementing its status as a curator and scout of young musical talent by supporting the 2021 Chantier des Francofolies festival in La Rochelle. Now, more than ever, we believe it is important to promote emerging artists by giving them a platform. So, it seemed only right for us to get involved with the Chantier des Francos project and help industry newcomers premier their talent on stage. And we're eager to share this new musical adventure with you ! 

EVERLAST X ZARA : THE SPORTSWEAR CAPSULE

Everlast and Zara have joined forces and unveiled a new collection of chic, on-trend streetwear.

Boxing brand Everlast has teamed up with fashion giant Zara, owned by Inditex, to create a 100% fashion-forward, sporty collection. The capsule collection contains 7 women's pieces designed for sporty chic, casual, and trendy looks. It features the famous sleeveless boxing sweatshirt (an iconic Everlast design), trousers and also this season’s flagship styles, like the shirt and the trench coat.

The capsule is available Europe-wide at Zara.com, as well as from selected stores.

THE "KICKERS" STORY IN "LA FRANCE BOUGE" ON EUROPE 1 !

Every day from Monday to Friday, Elisabeth Assayag and Emmanuel Duteil look back at the history of a French brand. On Thursday 17 December, Didier Hamm shared the story of Kickers.

Click HERE to listen to the programme.

THE STORY OF HUNGARIA ON EUROPE 1 RADIO.

Every day from Monday to Friday, Elisabeth Assayag and Emmanuel Duteil look back at the history of a French company. On Friday 13 November, Jean-Pierre Petit shared the story of Hungaria.

Click HERE to listen to the programme.

MORE SURPRISES FROM VON DUTCH.

Von Dutch has unveiled a new outlet with a licensed partner in Shanghai. The new store opened its doors at the beginning of November, at none other than the legendary Daimaru Shopping Mall on Nianjing Road – the equivalent of Paris's Champs Elysées!
 

THE 2000S ARE BACK WITH A BANG IN THIS PUMA X VON DUTCH COLLABORATION.

“Express yourself”: the message to wearers of PUMA’s new collection in collaboration with Von Dutch. PUMA’s sporty streetwear meets Von Dutch’s emblematic graphic design head on in a collection which sees variations of Von Dutch designs combined with PUMA’s classic styles. The collection commemorates Von Dutch’s signature style and its domination of the early 2000s, with nostalgic details, such as flashes of check and pink, and a mixture of leather and mesh inspired by the brand’s iconic baseball caps.

UMBRO UNVEILS THE NEW ENGLAND RUGBY TEAM SHIRTS

Umbro’s role as official technical kit partner to the England Rugby team is confirmed with the unveiling of the Red and Whites' new shirt. The brand’s sporting heritage, combined with its pioneering approach to the development of match kits and rigorous testing, mean Umbro is fit to provide kits that meet the unique demands of modern rugby. As well as the official match kits, Umbro will provide the team’s training wear and off-field kit, as well as a complete range for supporters, catering for men, women and children. The new Umbro rugby shirt will be on sale from 11 September at UMBRO.FR and partner retailers.

For more rugby content, follow us on Instagram @umbro_rugby

ARMOR LUX * KICKERS: THE COLLAB BETWEEN TWO FLAGSHIP BRANDS

With bootmakers for society’s enfants terribles (since the Seventies!) on one side, and Breton label Armor Lux on the other, this is more than a simple collaboration: this is a meeting of minds. The two French brands share the same values. The ultimate goal? Authenticity! Just like the Armor Lux Breton striped jersey, Kickers are totally timeless: classic, yet modern. It is these images that consistently ensure these two flagship brands enjoy a prime position in every wardrobe: men’s, women’s, and children’s too.

On that basis, Kickers’ staple Orilegend boots have been given a makeover in Armor Lux’s signature colours: navy blue, and an earthy reddish brown. What’s more, a special Breton jersey has also been designed to go with the distinctive footwear. These are top-quality products that are easy to wear, perfect for adding a touch of cool to any quirky look, and setting sail for uncharted waters!

CANTERBURY AT THE ROYER GROUP

Rugby flows in the veins of Canterbury. For more than a hundred years, the New Zealand brand has been dressing players and fans alike, imposing its style on pitches and in cities. More than a brand, it is now a lifestyle with its own codes and values. Canterbury is a subtle combination of respect for our history and the development of new products across all our ranges. Where there is rugby, there is Canterbury.

FIRST STADE DE REIMS AWAY SHIRT REVEALED

On 23 July, the UMBRO France team unveiled the first AWAY shirt for its Ligue 1 team, Stade de Reims, still as part of the "We Stand Together"* campaign. This away shirt celebrates the Reims Cathedral. Indeed, the recent stained-glass windows by the German artist Imi Knoebel are the primary inspiration for the patterns on the shoulders and at the bottom of the sleeves.

With this new jersey, UMBRO intends to honour the architectural heritage of the City of the Sacred.

On the front at the bottom right, fans will find the dates 1931-2021, corresponding to the 90th anniversary of the Stade de Reims. While on the shoulders and the bottom of the sleeves, a graphic reference is made to the cathedral's stained-glass windows with touches of white, yellow and red.

NEW BALANCE UNVEILS THE NEW LOSC SHIRTS FOR THE 2020/21 SEASON

On Wednesday 15 July, New Balance Football revealed Lille football club's home shirt for the 2020/21 season. This year, through its colours and lines, the new home shirt blends the heritage and modernity of a club with seventy-five years of history but that is still resolutely forward-looking. This is the spirit of the "We are the new blood" campaign launched by the equipment manufacturer New Balance Football to pay tribute to the talents of today and tomorrow.

With this red shirt, broken up by a broad blue and white design across the chest, LOSC proudly displays its iconic colours and heritage in front of its home fans, while also modernising them to drive the team into the future, starting with the 2020-21 season, which promises to be exciting on both the French and European stage. Designed with NB DRY technology and meticulous attention to detail, the "Home" shirt has a few surprises for sharp-eyed fans, such as the "Nous sommes les Dogues" ("We are the Mastiffs") crest sewn on the back, as well as a reference to the Mastiffs directly on the collar.

Captain of the Lille club, José Fonte declares: "Putting on the Lille shirt is always a special moment. I can't wait to see the fans' reaction when we wear the new one at the launch." The LOSC 2020/21 Home Kit is available in LOSC shops and New Balance retailers as of 16 July.

Umbro presents the new Stade de Reims shirt

Umbro France has unveiled the new Stade de Reims home shirt for the 2020-21 football season. Coinciding with the return of professional football matches across France, Umbro France has unveiled Stade de Reims' home kit for the 2020-21 season, which also marks the 90th anniversary of the “Coronation City” club. As part of its latest “WE STAND TOGETHER” campaign, Umbro is introducing the new red and white kit while celebrating unity between the different groups which make up the world of professional football: its passionate supporters, the club, and players. The simple and elegant home shirt comes in the club's traditional colours. Its design, at once vintage and modern, is inspired by the era of Carlos Bianchi, and in particular the year 1973, when the Argentine attacker, nicknamed "el goleador", scored 107 goals in 124 French championship matches - a record! The blue-, red-, and white-striped piping visible on the neck is a reminder of Stade de Reims' place in French football history. On the lower right-hand side, the dates 1931-2021 mark the Champagne club's 90th anniversary.

UMBRO: En Avant Guingamp's new home and away shirts unveiled

On Wednesday, 8 July, Umbro France unveiled Breton club En Avant Guingamp's new home and away shirts, as part of its “We Stand Together” campaign. With the launch, Umbro is shining the spotlight on the team's new kits while also celebrating unity within the different groups that make up the world of professional football: the passionate supporters, the club, and players. The home shirt sees the return of the club's traditional colours, red and black. The away shirt is white with two red and black stripes running diagonally across it, each with the traditional Breton triskelion symbol printed in the background. Fans will spot subtle details in the shirts reflecting Brittany and the club’s culture, with the triskelion symbol and the club's slogan “Always together, always ahead” printed at the nape of the neck.

Kickers by Adieu

To celebrate its 50th birthday, Kickers is teaming up with Adieu to create a special capsule collection of 15 brand-new models (7 Men’s and 8 Women’s).

As an iconic shoe brand, imprinted onto the collective subconscious like a pop song onto vinyl, it was inevitable that Kickers would cross paths with Adieu, who consider elevating the everyday shoe to be their mission in life!

This is a reinterpretation of the iconic Kickers basics, combining modern and timeless style in true Adieu fashion. Founded in 2012, Adieu Paris models combine masculine and feminine design. Adieu has injected a good dose of Rock into this collection, with Kickers bringing their Pop and Underground identity to the party.

French bower SOULEYMAN CISSOKHO becomes an everlast ambassador!

French boxer Souleymane Cissokho – captain of the French boxing team, Olympic Welterweight bronze medallist at Rio 2016, and holder of a professional record of 11 wins (8 by KO) and 0 losses – has joined the Everlast team for two years.

This talented boxer has a bright international future ahead of him in the ring and will now be training and fighting exclusively using Everlast boxing equipment. Through this partnership, Everlast will get to support Souleymane in his quest to bring home a world title, a challenge which he embarked on two years ago, by providing him with the equipment he needs to showcase his skills and continue his rapid rise to the top.

Over the coming months, Souleymane – a committed and popular boxer – will help increase the brand’s visibility across Europe, and all over the world. He becomes the second French Everlast ambassador alongside five-time Kickboxing World Champion Cyril Benzaquen, who joined the team in 2018.

 Take Care

Dear all,

Due to exceptional circumstances, our offices and points of sale are closed, so access to our mails is reduced. We will answer you as soon as possible.

 However, our websites and social networks remain open to answer your questions. We cannot guarantee delivery times to date. In case of emergency, you can contact your usual customer services.

 Take Care

Royer Group

New St Antoine KICKERS store

After 4 weeks of work, the new Kickers store on Rue du Faubourg Saint Antoine in Paris opened to the public on Friday 6 March. The team is excited to welcome visitors in this 100% Kickers space.

UMBRO presents “OUR GAME IS NOT JUST FOR PROS”!

In this new campaign, Umbro celebrates amateur football through the people who make it happen: the players, the clubs, and their business partners. With “Our Game Is Not Just For Pros”, Umbro reached out to amateur football clubs across France, running a nationwide competition through a dedicated website (https://notjustforpros.umbro.com/fr-fr/) from 4 to 25 March 2020. To get in on the adventure, each team had to show why it was different from the others, and how it was special. The team that submits the most remarkable, moving or original video will be picked as the winner and given a full team kit.

NEW BALANCE presents new "WE GOT NOW" campaign

“We Got Now” is a new video campaign starring two-time NBA champion and four-time NBA All-Star, Kawhi Leonard. With it, New Balance says “it’s time” for the new generation to impact culture and create without holding themselves back. Leonard carved his unique career path hand in hand with New Balance Basketball – inspiring athletes who don't follow trends, but set them instead.

Charles Jourdan fashion show

Charles Jourdan revealed his new Autumn-Winter 2020/2021 collection during Paris Fashion Week with a show in the Salon Pompadour at the Hôtel Meurice. The label roped in Chinese fashion designer Taoray Wang as the creative head for the collection.

KICKERS : You Rock Mum !

Kickers’ first fashion and music interviews with influencers showcasing its collections are now live. Check out our interview with the pop-rock mama, fashion and style influencer Victoria, better known by her Instagram handle Perles_de_Chine. She lets us in on all her fashion picks and puts together some outfit ideas for all the family using your favourite pairs. Read the interview at Kickers.com.

Official ELLESSE France instagram OFFICIAL account now live

Head to the Ellesse France handle for news on the brand and new collection launches. Follow @ellessefr for all the latest! 

CATERPILLAR pop-up stand at Citadium !

From 4 to 25 November, discover the Caterpillar pop-up stand at the Citadium concept store on Boulevard Haussmann in Paris.

The pop-up will be showcasing the “Intruder” models from the AW19 Cat Footwear collection.

For every pair of shoes purchased at the stand, receive a free personalised CAT x Dixie Graze gem to customise your shoes.

The Royer Group – Secours Populaire boat set sail for the Tour de Bretagne à la Voile !

Anthony Marchand has begun the second part of the 2019 season.

From 6 to 14 September, the 12th edition of the Tour de Bretagne race began its course in the Bay of Saint-Brieuc before heading off towards the waters of the Morbihan. This major race on the Figaro sailing calendar is now part of the French Elite Solo Offshore Championship. The famous Breton double-handed regatta challenges participants to a very technical and tactical course which takes them around one of the most beautiful coastlines in France.

Italian Giancarlo Pedote joined Anthony Marchand as co-skipper on the Royer Group – Secours Populaire Figaro Bénéteau III for the Tour de Bretagne race. Both skippers were motivated to give this last race in the French Elite Solo Offshore Championship their best.

In all, 37 teams headed off from the Saint Quay Portrieux on Saturday 7 September to compete in the 12th Tour de Bretagne. A good mix of competitors promised for some exciting battles for first place.

There were six stages to the race: Bay of Saint-Brieuc, Saint-Malo, Brest, Concarneau, Larmor-Plage and Trinité-sur-Mer
 

ANTHONY MARCHAND WINS THE THIRD LEG OF LA SOLITAIRE URGO - LE FIGARO

Having sailed for 2 days, 19 hours, 18 minutes and 36 seconds in the offshore sailing course around the Bay of Morlaix, Anthony Marchand, skipper for Royer Group – Secours Populaire finished the third leg of the La Solitaire Urgo-Le Figaro in first place.

HUNGARIA ARRIVES AT GALERIES LAFAYETTE LA ROCHELLE

Hungaria is establishing itself as a local brand at the Galeries Lafayette department store in La Rochelle, with its H.Elegance collection designed for the men’s ready-to-wear distribution channel. 

Take a look at the H.Elegance collection on the HUNGARIA website www.hungariasport.com

A NEW LONG-TERM PARTNERSHIP BETWEEN UMBRO AND THE STADE DE REIMS

Only a few weeks after renewing their partnership with SM Caen, the British brand Umbro has scored a place as the official kit supplier for the Stade de Reims.

Umbro and the Stade de Reims are proud to unveil this new partnership which will take them up to 2024, the hundredth birthday of this legendary brand. Umbro will bring all their sporting expertise to the club, developing match-day kits, warm-up gear and sportswear products for fans.

Jacques Royer, the CEO of the group which owns Umbro, said that “we’re delighted to support the Stade de Reims as they claim their place at the very highest levels of French football. The club has a bright future ahead of it in the league, and we are proud to be right there with them. We’re the
most authentic footballing brand out there, so this partnership will help us regain our rightful place among the top tier of French league football.”

The new Stade de Reims kit for the 2019/2020 season will be unveiled to fans this July.

DON’T MISS THE BRAND NEW CHARLES JOURDAN BOUTIQUE!

Charles Jourdan inaugurated his new boutique in the Dubai Mall on the 6 th of May, in the largest shopping mall in Dubai! Come on down and discover the new Spring-Summer 2019 collection.

LAUNCH OF THE NEW HUSH PUPPIES E-SHOP!

You can now find out all the latest Hush Puppies news and products on their brand-new website.Just click on www.hushpuppies.fr

IT’S TIME FOR THE NEW CR7 SPRING-SUMMER CATALOGUE!

The brand new Spring-Summer catalogue for CR7 (shoes and leatherwear) is now available on their website! Check it out at https://www.cr7footwear.com/

PRESS DAY

On the 16 th of April, the press was invited to come and discover the latest models in the Autumn-Winter 2019 collections for KICKERS, KELIAN, ASTER, ROBEEZ and PIOLA.

These labels took over the Madeleine Showroom in Paris for the day, specially reworking the space for the new collections. 97 journalists made the trip to see the highlights from the new catalogues.

They loved it – the feedback for the collections and the setting was all excellent.

BRING ON THE SUMMER WITH KICKERS x BOSABO!

With the new Bosabo collection, Kickers is proud to present a bright, summery range of new sandals for girls and women of all ages. They feature artisanal wooden heels (made in France), vegetable-tanned leather and soles made from all-natural beech.

Three of the women’s models are available in a limited-edition “mini-me” style for kids, in antique gold, camel and black.

Come and discover this excellent French collection at kickers.com

FINANCE COMPANY, ROYER (PARENT COMPANY OF THE ROYER GROUP) HAS ACQUIRED THE CHEVIGNON BRAND

Following extensive exclusive negotiations in October 2018, the Chevignon brand has been bought by Société Civile Financière Royer (parent company of the Royer group, French leader in shoe trading),with Stéphane Collaert and Thierry Le Guénic, specialists in fashion and distribution. Created in 1970, Chevignon has been a subsidiary wholly-owned by Vivarte since 2007.

This recent deal will enable the famous leather jacket brand to focus actively on its strategic repositioning and to intensify the relaunch activities that have been in place for more than a year. In 2018 Chevignon achieved a turnover of about 24 million euros, generated through a network of 60
points of sale in France, 115 internationally and an e-shop.The trio of buyers has acquired all of the stores and staff, equating to about 180 employees.

ANTHONY MARCHAND AND PAUL MEILLAT FINISH 3rd in the Warm Up!

This Sunday the management of the Sardinha Cup race took the decision to shorten the Warm-Uproute due to very light wind conditions around the Banc de Guérande. This meant that competing skippers cut a straight line to the finishing line after having successfully navigated the Barges, off
Sables d’Olonne. Victory may have gone to Alexis Loison and Fred Duthil, but Anthony Marchand and Paul Meilhat fought it out to win 3 rd place, thereby gaining confidence and accruing precious points for the next stage of the competition.

And it’s anchors up for Anthony Marchand, Royer Group – Secours Populaire skipper, and the new Figaro Bénéteau 3!

After a month of work on his brand new Figaro Bénéteau 3, Anthony Marchand has started the first stages of his training at the Finistère offshore racing training centre in Port-la-Forêt.

Anthony Marchand, Royer Group – Secours Populaire skipper, took the boat out for the first time last week. “During the work on the boat, I took the time to do things properly. Getting stuck in gave me an opportunity to learn about the boat and understand how it functions a bit”, states the Royer Group – Secours Populaire skipper, who is delighted to moving on to the next stage of training out at sea. “The idea wasn’t to put the boat in the water at a later stage, but instead to take the time to sail before the first milestones. At the moment, I am happy with the sensations on board, even if I know
that there is still quite a lot of work to do before really getting to grips with the boat”.

The first big objective is the Sardinha Cup, which takes place between next 26 th March and 14 th April and is the challenge that opens the 2019 Elite French Offshore Racing Championships. “This race will be really important in terms of getting to grips with the boat. It will be very informative in terms of how the boat handles”, stresses Anthony who will pair up with Paul Meilhat, recent winner of the Route du Rhum – Destination Guadeloupe, for the race.

“We are setting all the counters back to zero by changing boat. This is why our main priority is to take the boat as much as possible and to push ourselves all the time”, ends the Royer Group – Secours Populaire skipper who understands just how important it is to not fall behind in preparations if you want to be able to get to the outposts as quickly as possible.

Sami Nouri teams up with Charles Jourdan during Fashion Week.

Originally from Afghanistan, Sami Nouri presented his latest collection during a fashion show at Printemps Haussmann on Tuesday 5th March. His models were wearing very elegant Charles Jourdan shoes.

Sami Nouri’s stylistic trajectories are a reflection of the designer’s extensive travels since the beginning of his career.

This show combines an aesthetic vision of his career in France with designs from his previous collection and his most recent pieces that are inspired by Asia and were created on his return from China.

It was a truly colourful tour of his work in a modern, chic and seductive style reflecting the contemporary French, Chinese and international women who had gathered under the stunning cupola of the Printemps department store. 

UMBRO PRESENTS PRODIGE: THE NEW BALL OF THE CUP OF THE LEAGUE BKT

A few days before the final of the Coupe de la Ligue BKT (Strasbourg Racing Club Alsace / En Avant de Guingamp), UMBRO and the Ligue de Football Professionnel unveil the new ball of the competition for the season 2019-2020.

This new official balloon offers a unique colorful visual with a graphic inspired by the traditional blue, yellow and gold colors of the BKT League Cup. The name "Prodigy" highlights the talent and qualities of the players who will compete in the competition. Featuring an innovative design, "Prodige" incorporates the logo elements of the BKT League Cup, itself inspired by the trophy shapes of this competition.

In order to take into account the constraints of today's world and minimize its impact on the environment, Umbro has designed this balloon ecoresponsibly with an outer coating made of ECO-PET, from recycled plastic bottles.

The Decca Panel configuration is extended by Umbro on this new balloon. The 10 panels, 4 triangular and 6 hexagonal elongated will ensure an optimal point of contact and, in conjunction with the DPS construction, a regular rebound.

This new ball will be used on the occasion of the final of the BKT League Cup between the Racing Club Strasbourg Alsace and the En Avant of Guingamp, March 30 at Stade Pierre Mauroy Lille.

The Royer Group opens its first outlet in Cholet.

Friday, March 8, the first outlet Royer will present at 51 avenue du Maréchal Leclerc all of its products baby, children, women, men. Over 280 m², customers can find 11,000 pairs of shoes from kickers, Mod8, Aster, Calm Puppies, New Balance or Gabia Screen among others. See you on Friday, March 8th!

Open Monday to Saturday from 9.30 am to 7 pm

HUNGARIA x Secours Populaire

The ROYER Group is giving a boost to its corporate sporting and human project with the “Secours Populaire” through its HUNGARIA brand.

For the last year, the ROYER Group has been involved in the French Elite Offshore Racing Championship alongside Anthony Marchand and the “Secours Populaire”, with which, in 2018, it initiated a corporate sporting and human project. The Group has now decided to add a new dimension to its supportive action this year.

The shoe distribution company founded in Fougères in 1945 by Louis Royer is to offer children supported by the “Secours Populaire” the opportunity to enjoy free rugby coaching for a year through its French HUNGARIA sports brand.

The equipment supplier to Rugby Club Toulonnais, Stade Rochelais and Oyonnax Rugby, HUNGARIA intends to assist the “Secours Populaire” by enabling children supported by the association to join their rugby school free of charge for the 2019-2020 season.

NEW BALANCE TEAM

WORLD NUMBER 1 TITLE FOR THE NEW BALANCE TEAM

NEW BALANCE athlete Clara Burel has won the title of World Junior Tennis Champion! Clara won the points she needed in Mexico to finish the year as world junior number 1.

Clara Burel has also been given a wild card to take part in the Australian Open, which is due to take place from 14 to 27 January 2019. The 17-year-old, from Louannec, will therefore be taking part in her first senior Grand Slam tournament. “This is a new stage in her journey to the highest level after a busy and successful 2018 season. It will give her a chance to measure up to the world’s top players”, said the French Tennis Federation.

ANTHONY MARCHAND

ANTHONY MARCHAND: ELITE VICE-CHAMPION OF FRANCE

On Saturday 8 December, Anthony Marchand, skipper of the Royer Group /Secours Populaire boat, was crowned vice-champion of France in the France Élite Offshore Racing championships. Following an outstanding season, Anthony was awarded the title at the Paris International Boat Show. 

Podium:

1. Sébastien Simon (CMB Performance)
2. Anthony Marchand (Royer Group)
3. Alexis Loison (Custopol).

CATERPILLAR

CATERPILLAR LAUNCHES THE RE-POWERED COLLECTION

Today, CATERPILLAR is launching a capsule collection: RE-POWERED with a collector model.

The current trend for Chunky and Overbuilt shoes may be directly linked to one of the CAT models available for the first time in 1996. Which is why it was essential for the Re-powered capsule collection to redesign this iconic model and style, which has come straight from our archives: INTRUDER.

So, the INTRUDER is back, an updated combination of street and workwear. Designed on an XXL sole with a deconstructed cut inspired by the worksite boot and available for this season in 3 colours.

INTRUDER pays tribute to the brand’s traditional style, workwear, and is designed with an original, quirky sports touch.

See it on www.catfootwear.fr

HUNGARIA and L'EQUIPE

HUNGARIA
To mark the launch of the HUNGARIA website, the French brand is running a communication campaign in collaboration with L’Equipe.fr.

Here is the corporate video that you will find in the rugby and football sections of the L’Equipe.fr site.

To affirm the brand’s sports orientation, the campaign has been developed around the theme of
Rugby strip passion HUNGARIA sought the support of its ambassadors through 4 videos :Rugby Club Toulonnais, Stade Rochelais, Oyonnax Rugby and Stade de Reims.

Whilst awaiting the upcoming release of the Lifestyle collection, you can find all the H.Athletics (range for clubs) and Ligier
collections on their website at www.hungariasport.com.
 

INAUGURATION OF THE NEW LOGISTIC PLATFORM OF GROUP ROYER

On Thursday, November 8th, Groupe Royer inaugurated its new modernised logistic platform!
 

In 7 months, the main warehouse in Fougères experienced major changes. The Group indeed invested in the modernization and the automation of the wharehouse logistic. This modernization involves :

• - a new floor (fewer decibels)
• - a telescopic arm for the trucks unloading
 conveyors automated for the transport of the goods of new lineguided forklifts
• - Tightened racks: the storage capacity so increased by 20%.

• - a mezzanine of 1700 m² for the picking
• - a new Led lighting
.
• - a new thermal heating system.

The modernization of the logistic process allows the Group to be more efficient, to bring more safety and comfort to the logistic teams. It is an additional and essential stage in the Group evolution. This project were realized in partnership with Mecalux (racks and mezzanine) and Knapp for the implementation of the automated conveyors.

Today the logistic activity of New balance, it is between 30 and 40 000 pairs handled a day with WMS (Warehouse Management System).The automation allowed to win time (+30% of productivity) and working comfort.
Employees, partners and local elected representatives had met at the end of the day to inaugurate this new tool which allows the group to answer more quickly the customer request.

KICKERS

For the re-release of its famous Kick7, Kickers teamed up with Sneakers & Chill to offer customisable Kick18 to the brand’s fans for the whole month of October.

Sneakers & Chill is a Parisian collective that is crazy about sneakers. Romain, Nathan and Jean provide a unique service in France: cleaning, repairing and customising sneakers – letting you rediscover your favourite pairs and fully enjoy them anew.

The customisation sessions took place in the Kickers boutiques of Strasbourg, Montpellier, Lyon, Paris and the Val d’Europe shopping centre.
 

CATERPILLAR

Cat Footwear & Own History created an event at Kiliwatch Paris to present the new CAT collection.

A new Caterpillar pop-up is one of the novelties, to be discovered from the 9th to the 28th October 2018 at Kiliwatch with Own History.

The launch party was held on Thursday 11th October. The artist Maxime Chauvière, known as To the Bones Art and French ambassador of the international FW18 CAT campaign, was present for the occasion. Inspired by mechanics and by rock ’n’ roll, this young, imaginative spirit seized the opportunity of the party to create a live piece of art.

Own History at Kiliwatch - 64 rue Tiquetonne 75002 Paris

UMBRO X ELEVENPARIS

This autumn, the Parisian streetwear brand Elevenparis and the English outfitter Umbro combined their creativity and passion for football into an original unisex capsule collection.
Largely inspired by 90s sportswear trends, this collaboration offers modernised classics to sportswear trend and football fans. Including: sweatshirts and maxi logo t-shirts, as well as a black and red tracksuit consisting of an oversized zipped jacket with removable sleeves and matching popper track bottoms. The fans’ must-have capsule article: the scarf, to be worn on the streets or in the thick of the excitement in the stadiums.
This mini-collection remains true to Umbro’s aesthetic codes, in accordance with the brand’s historic presence in British football, while also incorporating the urban and trendy influence of Elevenparis. With its raw materials and minimalist cuts, the collaboration honours the logo.
Available in October 2018 in Elevenparis boutiques and at www.elevenparis.com 

ALL NEW, ALL GOOD!

With the reopening of its boutique in the shopping centre of Paris Saint-Lazare, Kickers created a buzz on Wednesday 12th September.
The day’s agenda: a game contest, goodies to be handed out, a coffee break and treats offered to the many customers who came to visit the new shop!

ACONTRALUZ, BACKLIGHTING AND COUNTER-CURRENTS

A major end-of-summer event at Marseille. For ten days, the Mediterranean city runs to the beat of this musical and visual event that highlights the most talented artists of today. This year, CAT was present again for the fifth edition of ACONTRALUZ to enjoy this moment of artistic sharing with the festival-goers. #GOBOLDLY

The robeez.eu website has been revamped for the summer !

The robeez.eu website has been revamped and has just gone online!
You’ll love browsing though our new summer collection!

Hungaria’s champions !

Reims football club thanks the Hungaria brand for its support.
2017-2018 champions of France in Domino’s League 2, the club moves up to League 1 next season.
Congratulations!

5th place for the Royer Group X Secours Populaire yacht

This, the Royer Group embarked on a “corporate, sporting and human project with the Secours Populaire”.
Anthony Marchand and Alexis Loison sailed over the finishing line in the 14th Transat AG2R Mondiale at 6h52 on the morning of Friday 11 May. They finished in 5th place behind the winners, Adrien Hardy and Thomas Ruyant (Agir Recouvrement).
With a time of 18 days, 17 hours and 52 minutes, the race held out promise for the rest of the season, including the Urgo-Le Figaro single-handed race this summer.

The Royer Group embarks with Anthony Marchand

This year, the Royer Group is embarking on a "corporate, sports and human project with the help of the people" and accompanies the skipper, Anthony Marchand, during the season of the French offshore racing championship. The Group embarks with the skipper on all races of the official calendar of the season Figaro Bénéteau.

Program of the season:

- Transat AG2R
- La Mondiale (April 22 to May 13)
- Solo Le Havre (from June 15th to June 24th)
- The Normandy Solo (July 1st to 5th)
- The Solitaire Urgo
- The Figaro (August 18 to September 16)

Crecendo expo

Find our Sport and Fashion brands from March 25th to 27th at Crecendo Expo, Parc Floral de Paris.
Stand G21/G19bis  - Grand Hall - KEDS, SPERRY, CATERPILLAR.
Stand PA3 - Pavillon des Cyprès Accueil Sud - LUXAT, HUSH PUPPIES, AEROSOLES, SAYDO, PAREGABIA.

NEW VIBRATIONS AT JOURDAN

She’s playful and always full of innovative ideas, a subtle mix of elegance and sensuality, she knows how to show her style and personality. She’s the one that wears the trousers. You’ll find her bold, assertive, fashionable style in spring-summer 2018.

Charles Jourdan pulls out all the stops and excites and dazzles us with the season’s exquisite forms and colours. With a flavour of summer, she shows her nonchalant beauty, like a flower coming back to life in the first rays of spring sunshine. Red, green, yellow, delicate fabric flowers and delightful polished flowers. This collection is inspired by these bright, glossy colours. Leather and metal stiletto heels, square micro-heels or mules with satin flowers, she knows how to choose what she needs to reach the top step of the podium.

Stephane Kélian

And if fashion was again governed by art? Named six months ago at the head of the house Stephane Kélian, the Italian designer Rubens Bressanin concretizes this sweet dream, summoning the figures of Piet Mondrian, Lucio Fontana or Alexander Calder to create his spring-summer 2018 collection. Available on the e-shop, this new collection will be the subject of an exclusive pop-up store at Printemps Haussmann, from 22 January 2018.

New Balance

In 2018, the 574 made its great return, with a slightly more refined shape.
Back come the original colours, special editions & collaborations: the year will be focused on this model, which has survived the fashions and eras without ever becoming outdated.

Piola

The Royer Group sponsors the Piola project. The brand comes from the meeting of a creative project and a development project in Peru. It offers elegant sneakers that draw on the best know-how in the world but they are mainly products that participate in the development of those who produce it, in partnership with WWF and USAID.

Kickers

The new Kickers store concept was born out of a desire to “stage” the collections in an environment that symbolises the different opportunities for wearing shoes today:  casual, urban and sportswear.
An architectural commitment to improving the customer experience.
The shop interior is enlivened by murals dedicated to the different segments of the Collection, with an area given over particularly to the brand’s iconic models.
The materials are natural and modern, illustrating Kickers’ originality and creativity: Fibralith, wood and metal.
Faithful to its values, the new store concept reflects the Kickers sense of optimism, freedom, authenticity and complicity.

Hungaria

The group incorporates the brand HUNGARIA. Back on the front of the stage since 2016, HUNGARIA aims to represent French elegance in the world of sport. By developing chic and bold products, combining quality and comfort, HUNGARIA aims to be the reference of the French touch on and off the playgrounds. HUNGARIA thus reinforces the sportstyle development within the group alongside the Umbro and New Balance licenses.