Our news

Pauline presents her job as Purchasing Manager.

In its new communication campaign, the FCJT (Fédération française des entreprises de distribution, importation-exportation en Chaussures, Jouets, Textiles et Mercerie) presents the dynamic world of its professions. Read Pauline's account of her career as Purchasing Manager at Groupe Royer. 

Opening of Kickers store in Qatar

The very first Kickers shop in Qatar opened on 26 March, in partnership with our licensee Khotari. After a successful first venture in Chennai, India, Khotari is inaugurating its second shop, located in the Mall of Qatar. This expansion marks a key step in Kickers' international development and strengthens its presence in the Middle East.

Charline introduces you to her job as a sales representative at Groupe Royer

In its new communication campaign, the FCJT (Fédération française des entreprises de distribution, importation-exportation en Chaussures, Jouets, Textiles et Mercerie) presents the dynamic world of its professions. Read Charline's account of her career as a Sales Administrative Assistant. Her reason for being : Customer satisfaction

KICKERS exhibits at MICAM

Kickers exhibited its latest Autumn/Winter 2025 collections at the Micam trade fair in Milan from 23 to 25 February 2025, alongside more than 900 other brands. This key event in the footwear world attracted thousands of trade visitors from all over the world. For Kickers, taking part is an excellent opportunity to raise its profile and expand, confirming its commitment to the international market.

Opening of the first KICKERS store in India

On Saturday December 14, the first KICKERS store was inaugurated in India, in Pondicherry, during a grand ceremony. The event took place in the presence of the Consul General of France, Mr. Étienne Rolland-Piegue, as well as Mr. Rafique Ahmed, Managing Director of the KOTHARI Group (KILC), and Dr. Mohan, CEO of KILC, and ' Estelle Bauer, consultant for Kickers Internationale (KIBV). Other openings are planned for early 2025.

New label for the Royer Group !

We are happy to announce that the Royer group has obtained the label of the Welcoming Companies of the Pays de Fougères network! Great meetings and great projects and challenges for the year to come! It is up to us to develop the attractiveness of our territory to better recruit and retain our employees. Thanks to Fougères Agglomération for their support!

Pink October : Together against breast cancer

From Fougères to Hong Kong, via India, Vietnam and China, our employees dressed in pink to support the fight against breast cancer. Their mobilization reflects the Royer Group's commitment to this essential cause.

Make way for the Merlus away jerseys for the 24/25 Season !

To celebrate its 100th anniversary, Umbro has designed a special away kit for FC Lorient that reflects the partnership. This design harmoniously combines Umbro's heritage and club identity. The predominantly white jersey features a pattern specific to the club's colors, reminiscent of Umbro's emblematic double diamond, on the upper level of the jersey.

Reveal of the Merlus Home Jersey for the 24/25 Season !

FC Lorient and Umbro unveiled, Wednesday July 10, the home kit that the Merlus will wear for the 2024-2025 season. Respecting the club's tradition, Tango orange is the dominant color. The jersey is made of recycled polyester, following on from previous seasons and the Royer Group's CSR policy. The new Home 24/25 jerseys are available now

OUR KICKERS SAINT LAZARE SHOP GETS A NEW LOOK

Our KICKERS team is ready to welcome you again. Come and discover our Spring-Summer collections !

KICKERS ARE DISPLAYED IN THE STREET!

With a national campaign which is available in several formats in the city, in the metro, on tram platforms or even at the back of buses. Find us now in Nantes, Lyon, Lille, Toulouse and Paris; then during a second wave, for the start of the school year Stay tuned!

KICKERS AT THE EVENING OF THE SELECTION OF THE INOUÏS OF THE SPRING OF BOURGES 2024

During an evening at Les Trois Baudets, a legendary Parisian scene, the iNOUïS system revealed the 33 artists selected to participate in the Printemps de Bourges festival and benefit from professional support. The winners were able to discover Kickers' commitment to emerging talent by watching this video, as well as its textile and footwear collections. Find the entire 2024 selection on the iNOUïS networks and on our Instagram account @kickers.

KICKERS EXHIBITED AT MICAM

KICKERS participated in the 95th edition of MICAM in Milan from February 17 to 20, 2024. MICAM Milano is an internationally recognized specialist footwear trade fair which brings together more than 900 brands. Kickers presented its next collections.

KICKERS PRESENTS ITS 2024 MUSICAL PARTNERSHIP

This year, a wind of freshness and novelty is blowing through Kickers by joining forces with a new key partner in the musical world: Les Inouïs du Printemps de Bourges.

This is the largest French network of talent scouts who organize a national casting every year with several thousand participants throughout France. The 30 winners of the “Audition Concerts” will perform during the Bourges Spring Festival from April 23 to 28, 2024.

The opportunity for Kickers to write the continuation of its story “Kickers reveals talents”.

KICKERS : DISCOVER THE NEW SPRING-SUMMER CAMPAIGN

CAT AT THE WELCOME SHOW

Meet CAT at the Welcome Edition Show from January 18 to 21.

KICKERS' CHRISTMAS

Kickers and its stores are dressed in Christmas colors!

Watch the video HERE

Millinsky x Von Dutch for Endless Freedom

VON DUTCH and designer MILLINSKY have joined forces to create a capsule collection “Endless freedom”. This five-piece genderless collection includes: a hoodie and a long-sleeved t-shirt, a dad cap and the iconic Von Dutch model: the trucker cap, as well as a bag anchored in the style of the bowling bag, another emblem of the brand. The collection is available from November 15, 2023 on vondutch.com, thewebster.com

© Film team: Artistic Director Lucas Omiri, photographers: Mathilde Décatoire, Dr.Rayan, video: Adama Maze

NEW KICKERS E-COMMERCE PLATFORM

Discover the new KICKERS e-commerce platform !!!

IKKS x DIADORA

Discover the 2nd season of the IKKS and DIADORA collaboration. DIADORA brings a vintage spirit and a cool attitude to your looks this fall. The Magic Basket, an emblematic model from the 80s, is available for her or him in khaki or silver colors. To discover HERE.

NEW KICKERS COLLECTION

Discover the new Kickers Fall-Winter 23 collection !

www.kickers.com

THE NEW 2023/24 OUTFIT FOR THE ENGLAND RUGBY TEAM

Umbro joins the rugby sector with a world-leading partner: Le XV de la Rose. With nearly 100 years of experience developing performance products, Umbro has developed kits that players and fans will wear proudly. The entire umbro.fr collection

The Royer Group will be at Who's Next from September 2 to 4

Come and discover the stands of the Royer Group: Piola and Pare Gabia, Umbro, Caterpillar, Kickers at the Who's Next show on September 2, 3 and 4 Porte de Versailles in Paris, Hall 1.

Stand P 115 Caterpillar

Stand Obis 114 Kickers

Stand P 111 Umbro

TEAM GO QUALIFIES FOR EMEA MASTERS

Team GO advances to the Main Event of the EMEA Masters Summer in Split, Croatia. Our partner eSports team UMBRO is playing the final stages of a European League of Legends competition. See you at the group stages on August 22 and 24 to represent France.

KICKERS PARTNER OF THE FRANCOFOLIES

Kickers continues to take its role as a talent scout very seriously by being an official partner of the Francofolies de La Rochelle for a new summer rich in musical discoveries and living its 100% MUSIC DNA. More than 150,000 festival-goers gathered for 5 days of concerts, by the sea! 

VON DUTCH PARIS ON INSTAGRAM !

Follow VON DUTCH PARIS on its new Instagram account HERE 

GROUPE ROYER X GOTCHA : A NEW LICENSING AGREEMENT !

Groupe Royer is pleased to announce a new licensing agreement with the Gotcha brand.

2024 will mark the revival of Gotcha across Europe !

We're proud to take on this challenge and put a legendary action sports brand back on the catwalk.

EVERLAST: a first step in the cage!

Organized by the French media n°1 on combat sports " La Sueur ", Friday March 31st took place the first event La Sueur FC ! 8 amateur MMA fights + 2 grappling fights took place at the Bormann Circus in Paris. The new Everlast Titan MMA gloves range was showcased and worn by all fighters.

EVERLAST x MARIPOSA B.C x MIRKO BORSCHE

On the occasion of the fifth anniversary of Munich's most legendary boxing gym, Everlast Europe and Mariposa Boxing Club unveil a unique design between the two entities.  

Founded in 2018 by Tim Yilmaz, Mariposa Boxing Club has quickly established itself in the European boxing landscape via the coaching of top athletes.

This creation is signed Mirko BORSCHE, famous German designer.

A party at the Charlie Club (Munich) will highlight the event on May 5th.

Opening of a kickers store in Nantes !

On April 1, 2023, a Kickers boutique opened in Nantes.

Elise, store manager, and Sophie, sales assistant, will be happy to welcome you at "7 rue du Scribe" in Nantes.

JNYFR X EVERLAST

Lifestyle outfits to knock everyone out !

JNYFR and EVERLAST join forces with a first collection. Joggings, sweatshirts, sports bras, shorts, caps: a capsule that is as creative as it is explosive. Composed of 17 pieces, find this drop in stores today with a worked customer experience! Discover the collection: HERE

Everlast : Back in the ring !

This weekend, Everlast was at the heart of the boxing evening at the Zenith de La Villette broadcast on Canal+. Nice exhibition for the brand with 5 fighters equipped with our gloves including Carlos Takam, winner in the main event of Tony Yoka.

KICKERS WAS AT MICAM FROM FEBRUARY 19 TO 23

Kickers exhibited its latest Fall/Winter 2023 collections at the Micam show in Milan, from February 19 to 23, 2023, among 988 other brands. This show, an international reference in the world of footwear, welcomes nearly 45,000 visitors over 4 days. We are happy to have presented our adult and children's collections there in a space dedicated to the brand's colors. This participation represents a visibility and business opportunity for Kickers, through meetings with our customers and potential future partners.

CHARLES JOURDAN LAUNCH @ LE BON MARCHÉ

The group is delighted to share with you the official launch of the Charles Jourdan collection at Bon Marché, which took place on Friday March 3! Located on the 2nd floor on a historic table, between Balenciaga and Bruno Frisoni (among others), our dedicated space will soon be enriched with new references, as deliveries are made. Come check out these new designs!

Kickers Reveals Talents with Le Juiice

KICKERS annouce its festival season with five videos that highlight artists. This month, the KICKERS' team brings us to discover five musical talents and the backtages. Studio session, make-up or even a style spotting : a fashion and music condensed !

KICKERS began to launche a mini-series of videos with the rising figure of feminine rap Le Juiice.

Diadora x IKKS

DIADORA get invited by IKKS !

DIADORA sneakers are now available in IKKS shops and on ikks.com.

You can find a selection of our iconic spring-summer designs for men, women and kids.

Martina Trevisan wearing DIADORA for the Roland Garros' semi-finals

Martina Trevisan was selected for Roland Garros' semi-finals wearing DIADORA !

After a 10 victories streak, Martina Trevisan was qualified for Roland Garros' semi-finals. Due to a victory in three sets against Leylah Fernandez, the tennis athlete for DIADORA was offered her first semi-final in grand slam. The Italian player will compete against Cori Gauff in the final four in Paris.

Well done and good luck Martina !!

Alejandro FOKINA wearing DIADORA's clothing during Monte Carlo's tournament

After a exceptional course where he bet the worldwide number 1 Novak Djokovic, Alejandro Fokina - tennis athlete for DIADORA, accepted defeat during Monte Carlo's tournament against Stefanos Tsitsipas.

Find the video here !

Well done Alejandro !!!

PARE GABIA OPENS A NEW SHOP IN BIARRITZ

Last Saturday, April 23rd, the label PARE GABIA inaugurated a new shop in Biarritz. The team is happy to welcome clients in this new space fully dedicated to these iconic espadrilles.

Find more informations on social medias !

KICKERS, OFFICIAL PARTNER OF THE FRANCOFOLIES

This year again, KICKERS is a partner of the Francofolies' Chantier! The label signed up to share the backstages of the Chantier. That will be the occasion to discover artists before their Festival participation.

For now more than 20 years, the goal of Francofolies' Chantier is to discover and support new talents of the French stage. It helps with vocal training, first stages, media training and more. It also enabled a meeting between professionnals and the audience. Some artists like Pomme, Christine & The Queens, Hoshi and Bigflo et Oli participated and it allowed them to be catapulted.

Get ready to support them on our social medias!

KICKERS LAUNCHES ITS COLLECTION A:LL A PROJECT FOR LOVE AND LIFE

Is there something better for a project celebrating love and life than a launching soirée under the music sign ?

KICKERS choose an ESKISSE party for the launch. During this party on 23 March 2022, the audience get the chance to be immerged in A:LL range while enjoying concerts. In fact, three artists took turns to make the public dance and to make A:LL live on stage.

NEW CAMPAIGN SPRING/SUMMER 2022 : KICKERS REVEALS TALENTS

Welcome to the Kickers Festival!

Always near musicians, KICKERS sets a open air festival up to celebrate music and freedom. As a talent spotter, the label scheduled its new favorites and captured live's magic in pictures.

More informations on Kickers.com!

KICKERS, COPRODUCER FOR ESKISSE'S PARTY

ESKISSE's soirees, organised by Live Nation France, are the occasion, every month, for three new artists to share their talents on stage and hoping to get their first contract.

In 2022, KICKERS become the first ESKISSE official collaborator, supporting young artists who share independance, freedom and creativity. These concerts take place once a month in Les Étoiles in Paris 10ème. Meet us live or on our social medias !

MAISON & OBJET : NATIVE

For this MAISON & OBJET exhibition, NATIVE introduced the 2022 Autumn/Winter collection, from 24th March to 28th March 2022.

MAISON & OBJET : PARE GABIA

From 24th March to 28th March 2022, PARE GABIA was at the exhibition Maison & Objet. 

The 2022 Autumn/Winter collection was introduced and received a good welcome.

CHARLES JOURDAN IS BACK

You have to know that is possible to wait 101 years to rebirth. Animated with a new energy and a fresh creativity, Charles Jourdan has entrusted Christelle Kocher (also the Artistic Director of Koché) with designing its new collections.

DIADORA X HASBRO

DIADORA got associated with HASBRO to create a collection of sneakers inspired by the most famous board games. It is composed with 4 pairs that pay tribute to "Family Games" : Monopoly, Operation, Trivial Pursuit and Cluedo. Made in Italy with first quality materials, shoes will be distributed in the best shops of sneakers in the world. In France, they are selled in KOTHAI (Marseille), STRICKLY (Bordeaux), KOLECTOR (Toulouse) and LE BUZZ LAB (Lille).

DIADORA LAUNCHES ITS NEW CAMPAIGN : POSTCARD FROM ITALY

This new campaign is dedicated to Equipe Atomo, the first technical shoe, for running purpose, made in Italy for more than thirty years. That's the occasion for DIADORA to celebrate the lastest product Performance during a campaign dedicated to its origins.

KICKERS DISPLAYED IN PARIS' METRO

Kickers displayed in Opera Station, during the Parisian Fashion Week !

CRESCENDO EXPO : KICKERS

As an international exhibition, CRESCENDO EXPO is an unmissable event in the world of the shoe. KICKERS was here, from 19 September 2021 to 21 September 2021, at the CRESCENDO EXPO's twelfth edition. Purchasers, retailers, producers can find current products and market innovations in the Parc Floral de Vincennes.

LE VRAI MICHEL IN SÈVRES

As a fashion urban Old School reference, the rapper-electro Le Vrai Michel naturally joined UMBRO, DIADORA, EVERLAST, VON DUTCH, PIOLA and KICKERS' universes.

MAISON & OBJET : PARE GABIA

Inspired by a freedom of expression that is creative, PARE GABIA is now exploring new territories. For this season spring-summer 2022, the label imagined an espadrille more contemporary and an universe timeless.

MAISON & OBJET : FIRST EXHIBITION FOR NATIVE

From 9th September to 13th September 2021, NATIVE was at the exhibition MAISON & OBJET with a pretty stand ! Let's meet to the next edition in January 2022.

BENJAMIN CASTALDI, MOKHTAR AND MORPHEUS IN SÈVRES FOR EVERLAST

Benjamin Castaldi, along with Mokhtar (TPMP) and Morpheus (sport and hip-hop music reporter), participated to an EVERLAST presentation.

KICK YOUR TALENT WITH GAËL FAYE

Since a few weeks, Gaël Faye roam France's roads and set the most beautiful french stages on fire. He's offering a good visibility to the label KICKERS, especially Arveiler for his festival tour.

KICKERS, PARTNER OF THE FRANCOFOLIES 2021

Live the music with Francofolies' artists in La Rochelle until July, 14th 2021. Find Kickers in the Village Francocéan !

EVERLAST X KENDJI GIRAC

Kenji Girac offered a good visibility for EVERLAST in a three pages report in the Equipe magasine. He also released a short video report to discover his everyday life, especially his morning sport sessions... with the LAZULI short.

KICKERS X NELICK

In his new music video, released this morning, the rapper Nelick is wearing a pair of KICKERS Adieu.

VON DUTCH X KOCHÉ : BIRD OF PARADISE

VON DUTCH join forces with Christelle Kocher and reveal on the occasion of the Fashion Week his collection. It is composed of two looks VON DUTCH, with iconic pieces like the leather cap Trucker, embroided tee-shirts with Swarovski cristals and bowling bags.

You can find the collection on vogue.com

LORD KOSSITY - DIADORA, CATERPILLAR AND EVERLAST'S NEW AMBASSADOR

Lord Kossity is one of these most charismatic rappers of the national and international musical stages. With 14 albums released in 20 years, one Victoire de la Musique and two millions albums sold, he's well knowed because of the group NTM. Fond of sports (boxing and tennis), he's preparing his first Ironman with Diadora. He's becoming an abassador with lots of projects, like filming a music video with the label Everlast. Also actor, he will appear in a Netflix show as a music producer.

KICKERS LAUNCHES ITS SPRING-SUMMER 2021 CAMPAIGN !

Just like its unique history in the music's world, Kickers today have the curator's role, and unearth young talents. The label guide and put forward young french and international artists, through creative and original initiatives to introduce tomorrow's talents. Three young artists are wearing the new campaign Spring-Summer 2021.

EVERLAST LAUNCHES ITS SPRING-SUMMER 2021 CAMPAIGN !

On Thursday 4th February, Everlast unveiled its new Spring-Summer 2021 campaign. Our brand ambassadors, five-time World Kickboxing Champion Cyril Benzaquen and singer, dancer and model Harmony Dinbongue-Levy, present the new collection in 26 photos and 3 videos.

KICKERS PARTNERS WITH CHANTIER DES FRANCOFOLIES

Kickers is cementing its status as a curator and scout of young musical talent by supporting the 2021 Chantier des Francofolies festival in La Rochelle. Now, more than ever, we believe it is important to promote emerging artists by giving them a platform. So, it seemed only right for us to get involved with the Chantier des Francos project and help industry newcomers premier their talent on stage. And we're eager to share this new musical adventure with you ! 

EVERLAST X ZARA : THE SPORTSWEAR CAPSULE

Everlast and Zara have joined forces and unveiled a new collection of chic, on-trend streetwear.

Boxing brand Everlast has teamed up with fashion giant Zara, owned by Inditex, to create a 100% fashion-forward, sporty collection. The capsule collection contains 7 women's pieces designed for sporty chic, casual, and trendy looks. It features the famous sleeveless boxing sweatshirt (an iconic Everlast design), trousers and also this season’s flagship styles, like the shirt and the trench coat.

The capsule is available Europe-wide at Zara.com, as well as from selected stores.

THE "KICKERS" STORY IN "LA FRANCE BOUGE" ON EUROPE 1 !

Every day from Monday to Friday, Elisabeth Assayag and Emmanuel Duteil look back at the history of a French brand. On Thursday 17 December, Didier Hamm shared the story of Kickers.

Click HERE to listen to the programme.

THE STORY OF HUNGARIA ON EUROPE 1 RADIO.

Every day from Monday to Friday, Elisabeth Assayag and Emmanuel Duteil look back at the history of a French company. On Friday 13 November, Jean-Pierre Petit shared the story of Hungaria.

Click HERE to listen to the programme.

MORE SURPRISES FROM VON DUTCH.

Von Dutch has unveiled a new outlet with a licensed partner in Shanghai. The new store opened its doors at the beginning of November, at none other than the legendary Daimaru Shopping Mall on Nianjing Road – the equivalent of Paris's Champs Elysées!
 

THE 2000S ARE BACK WITH A BANG IN THIS PUMA X VON DUTCH COLLABORATION.

“Express yourself”: the message to wearers of PUMA’s new collection in collaboration with Von Dutch. PUMA’s sporty streetwear meets Von Dutch’s emblematic graphic design head on in a collection which sees variations of Von Dutch designs combined with PUMA’s classic styles. The collection commemorates Von Dutch’s signature style and its domination of the early 2000s, with nostalgic details, such as flashes of check and pink, and a mixture of leather and mesh inspired by the brand’s iconic baseball caps.

ARMOR LUX * KICKERS: THE COLLAB BETWEEN TWO FLAGSHIP BRANDS

With bootmakers for society’s enfants terribles (since the Seventies!) on one side, and Breton label Armor Lux on the other, this is more than a simple collaboration: this is a meeting of minds. The two French brands share the same values. The ultimate goal? Authenticity! Just like the Armor Lux Breton striped jersey, Kickers are totally timeless: classic, yet modern. It is these images that consistently ensure these two flagship brands enjoy a prime position in every wardrobe: men’s, women’s, and children’s too.

On that basis, Kickers’ staple Orilegend boots have been given a makeover in Armor Lux’s signature colours: navy blue, and an earthy reddish brown. What’s more, a special Breton jersey has also been designed to go with the distinctive footwear. These are top-quality products that are easy to wear, perfect for adding a touch of cool to any quirky look, and setting sail for uncharted waters!

CANTERBURY AT THE ROYER GROUP

Rugby flows in the veins of Canterbury. For more than a hundred years, the New Zealand brand has been dressing players and fans alike, imposing its style on pitches and in cities. More than a brand, it is now a lifestyle with its own codes and values. Canterbury is a subtle combination of respect for our history and the development of new products across all our ranges. Where there is rugby, there is Canterbury.

FIRST STADE DE REIMS AWAY SHIRT REVEALED

On 23 July, the UMBRO France team unveiled the first AWAY shirt for its Ligue 1 team, Stade de Reims, still as part of the "We Stand Together"* campaign. This away shirt celebrates the Reims Cathedral. Indeed, the recent stained-glass windows by the German artist Imi Knoebel are the primary inspiration for the patterns on the shoulders and at the bottom of the sleeves.

With this new jersey, UMBRO intends to honour the architectural heritage of the City of the Sacred.

On the front at the bottom right, fans will find the dates 1931-2021, corresponding to the 90th anniversary of the Stade de Reims. While on the shoulders and the bottom of the sleeves, a graphic reference is made to the cathedral's stained-glass windows with touches of white, yellow and red.

NEW BALANCE UNVEILS THE NEW LOSC SHIRTS FOR THE 2020/21 SEASON

On Wednesday 15 July, New Balance Football revealed Lille football club's home shirt for the 2020/21 season. This year, through its colours and lines, the new home shirt blends the heritage and modernity of a club with seventy-five years of history but that is still resolutely forward-looking. This is the spirit of the "We are the new blood" campaign launched by the equipment manufacturer New Balance Football to pay tribute to the talents of today and tomorrow.

With this red shirt, broken up by a broad blue and white design across the chest, LOSC proudly displays its iconic colours and heritage in front of its home fans, while also modernising them to drive the team into the future, starting with the 2020-21 season, which promises to be exciting on both the French and European stage. Designed with NB DRY technology and meticulous attention to detail, the "Home" shirt has a few surprises for sharp-eyed fans, such as the "Nous sommes les Dogues" ("We are the Mastiffs") crest sewn on the back, as well as a reference to the Mastiffs directly on the collar.

Captain of the Lille club, José Fonte declares: "Putting on the Lille shirt is always a special moment. I can't wait to see the fans' reaction when we wear the new one at the launch." The LOSC 2020/21 Home Kit is available in LOSC shops and New Balance retailers as of 16 July.

Kickers by Adieu

To celebrate its 50th birthday, Kickers is teaming up with Adieu to create a special capsule collection of 15 brand-new models (7 Men’s and 8 Women’s).

As an iconic shoe brand, imprinted onto the collective subconscious like a pop song onto vinyl, it was inevitable that Kickers would cross paths with Adieu, who consider elevating the everyday shoe to be their mission in life!

This is a reinterpretation of the iconic Kickers basics, combining modern and timeless style in true Adieu fashion. Founded in 2012, Adieu Paris models combine masculine and feminine design. Adieu has injected a good dose of Rock into this collection, with Kickers bringing their Pop and Underground identity to the party.

French bower SOULEYMAN CISSOKHO becomes an everlast ambassador!

French boxer Souleymane Cissokho – captain of the French boxing team, Olympic Welterweight bronze medallist at Rio 2016, and holder of a professional record of 11 wins (8 by KO) and 0 losses – has joined the Everlast team for two years.

This talented boxer has a bright international future ahead of him in the ring and will now be training and fighting exclusively using Everlast boxing equipment. Through this partnership, Everlast will get to support Souleymane in his quest to bring home a world title, a challenge which he embarked on two years ago, by providing him with the equipment he needs to showcase his skills and continue his rapid rise to the top.

Over the coming months, Souleymane – a committed and popular boxer – will help increase the brand’s visibility across Europe, and all over the world. He becomes the second French Everlast ambassador alongside five-time Kickboxing World Champion Cyril Benzaquen, who joined the team in 2018.

 Take Care

Dear all,

Due to exceptional circumstances, our offices and points of sale are closed, so access to our mails is reduced. We will answer you as soon as possible.

 However, our websites and social networks remain open to answer your questions. We cannot guarantee delivery times to date. In case of emergency, you can contact your usual customer services.

 Take Care

Royer Group

New St Antoine KICKERS store

After 4 weeks of work, the new Kickers store on Rue du Faubourg Saint Antoine in Paris opened to the public on Friday 6 March. The team is excited to welcome visitors in this 100% Kickers space.

NEW BALANCE presents new "WE GOT NOW" campaign

“We Got Now” is a new video campaign starring two-time NBA champion and four-time NBA All-Star, Kawhi Leonard. With it, New Balance says “it’s time” for the new generation to impact culture and create without holding themselves back. Leonard carved his unique career path hand in hand with New Balance Basketball – inspiring athletes who don't follow trends, but set them instead.

Charles Jourdan fashion show

Charles Jourdan revealed his new Autumn-Winter 2020/2021 collection during Paris Fashion Week with a show in the Salon Pompadour at the Hôtel Meurice. The label roped in Chinese fashion designer Taoray Wang as the creative head for the collection.

KICKERS : You Rock Mum !

Kickers’ first fashion and music interviews with influencers showcasing its collections are now live. Check out our interview with the pop-rock mama, fashion and style influencer Victoria, better known by her Instagram handle Perles_de_Chine. She lets us in on all her fashion picks and puts together some outfit ideas for all the family using your favourite pairs. Read the interview at Kickers.com.

Official ELLESSE France instagram OFFICIAL account now live

Head to the Ellesse France handle for news on the brand and new collection launches. Follow @ellessefr for all the latest! 

CATERPILLAR pop-up stand at Citadium !

From 4 to 25 November, discover the Caterpillar pop-up stand at the Citadium concept store on Boulevard Haussmann in Paris.

The pop-up will be showcasing the “Intruder” models from the AW19 Cat Footwear collection.

For every pair of shoes purchased at the stand, receive a free personalised CAT x Dixie Graze gem to customise your shoes.

The Royer Group – Secours Populaire boat set sail for the Tour de Bretagne à la Voile !

Anthony Marchand has begun the second part of the 2019 season.

From 6 to 14 September, the 12th edition of the Tour de Bretagne race began its course in the Bay of Saint-Brieuc before heading off towards the waters of the Morbihan. This major race on the Figaro sailing calendar is now part of the French Elite Solo Offshore Championship. The famous Breton double-handed regatta challenges participants to a very technical and tactical course which takes them around one of the most beautiful coastlines in France.

Italian Giancarlo Pedote joined Anthony Marchand as co-skipper on the Royer Group – Secours Populaire Figaro Bénéteau III for the Tour de Bretagne race. Both skippers were motivated to give this last race in the French Elite Solo Offshore Championship their best.

In all, 37 teams headed off from the Saint Quay Portrieux on Saturday 7 September to compete in the 12th Tour de Bretagne. A good mix of competitors promised for some exciting battles for first place.

There were six stages to the race: Bay of Saint-Brieuc, Saint-Malo, Brest, Concarneau, Larmor-Plage and Trinité-sur-Mer
 

ANTHONY MARCHAND WINS THE THIRD LEG OF LA SOLITAIRE URGO - LE FIGARO

Having sailed for 2 days, 19 hours, 18 minutes and 36 seconds in the offshore sailing course around the Bay of Morlaix, Anthony Marchand, skipper for Royer Group – Secours Populaire finished the third leg of the La Solitaire Urgo-Le Figaro in first place.

HUNGARIA ARRIVES AT GALERIES LAFAYETTE LA ROCHELLE

Hungaria is establishing itself as a local brand at the Galeries Lafayette department store in La Rochelle, with its H.Elegance collection designed for the men’s ready-to-wear distribution channel. 

Take a look at the H.Elegance collection on the HUNGARIA website www.hungariasport.com

DON’T MISS THE BRAND NEW CHARLES JOURDAN BOUTIQUE!

Charles Jourdan inaugurated his new boutique in the Dubai Mall on the 6 th of May, in the largest shopping mall in Dubai! Come on down and discover the new Spring-Summer 2019 collection.

LAUNCH OF THE NEW HUSH PUPPIES E-SHOP!

You can now find out all the latest Hush Puppies news and products on their brand-new website.Just click on www.hushpuppies.fr

IT’S TIME FOR THE NEW CR7 SPRING-SUMMER CATALOGUE!

The brand new Spring-Summer catalogue for CR7 (shoes and leatherwear) is now available on their website! Check it out at https://www.cr7footwear.com/

PRESS DAY

On the 16 th of April, the press was invited to come and discover the latest models in the Autumn-Winter 2019 collections for KICKERS, KELIAN, ASTER, ROBEEZ and PIOLA.

These labels took over the Madeleine Showroom in Paris for the day, specially reworking the space for the new collections. 97 journalists made the trip to see the highlights from the new catalogues.

They loved it – the feedback for the collections and the setting was all excellent.

BRING ON THE SUMMER WITH KICKERS x BOSABO!

With the new Bosabo collection, Kickers is proud to present a bright, summery range of new sandals for girls and women of all ages. They feature artisanal wooden heels (made in France), vegetable-tanned leather and soles made from all-natural beech.

Three of the women’s models are available in a limited-edition “mini-me” style for kids, in antique gold, camel and black.

Come and discover this excellent French collection at kickers.com

FINANCE COMPANY, ROYER (PARENT COMPANY OF THE ROYER GROUP) HAS ACQUIRED THE CHEVIGNON BRAND

Following extensive exclusive negotiations in October 2018, the Chevignon brand has been bought by Société Civile Financière Royer (parent company of the Royer group, French leader in shoe trading),with Stéphane Collaert and Thierry Le Guénic, specialists in fashion and distribution. Created in 1970, Chevignon has been a subsidiary wholly-owned by Vivarte since 2007.

This recent deal will enable the famous leather jacket brand to focus actively on its strategic repositioning and to intensify the relaunch activities that have been in place for more than a year. In 2018 Chevignon achieved a turnover of about 24 million euros, generated through a network of 60
points of sale in France, 115 internationally and an e-shop.The trio of buyers has acquired all of the stores and staff, equating to about 180 employees.

ANTHONY MARCHAND AND PAUL MEILLAT FINISH 3rd in the Warm Up!

This Sunday the management of the Sardinha Cup race took the decision to shorten the Warm-Uproute due to very light wind conditions around the Banc de Guérande. This meant that competing skippers cut a straight line to the finishing line after having successfully navigated the Barges, off
Sables d’Olonne. Victory may have gone to Alexis Loison and Fred Duthil, but Anthony Marchand and Paul Meilhat fought it out to win 3 rd place, thereby gaining confidence and accruing precious points for the next stage of the competition.

And it’s anchors up for Anthony Marchand, Royer Group – Secours Populaire skipper, and the new Figaro Bénéteau 3!

After a month of work on his brand new Figaro Bénéteau 3, Anthony Marchand has started the first stages of his training at the Finistère offshore racing training centre in Port-la-Forêt.

Anthony Marchand, Royer Group – Secours Populaire skipper, took the boat out for the first time last week. “During the work on the boat, I took the time to do things properly. Getting stuck in gave me an opportunity to learn about the boat and understand how it functions a bit”, states the Royer Group – Secours Populaire skipper, who is delighted to moving on to the next stage of training out at sea. “The idea wasn’t to put the boat in the water at a later stage, but instead to take the time to sail before the first milestones. At the moment, I am happy with the sensations on board, even if I know
that there is still quite a lot of work to do before really getting to grips with the boat”.

The first big objective is the Sardinha Cup, which takes place between next 26 th March and 14 th April and is the challenge that opens the 2019 Elite French Offshore Racing Championships. “This race will be really important in terms of getting to grips with the boat. It will be very informative in terms of how the boat handles”, stresses Anthony who will pair up with Paul Meilhat, recent winner of the Route du Rhum – Destination Guadeloupe, for the race.

“We are setting all the counters back to zero by changing boat. This is why our main priority is to take the boat as much as possible and to push ourselves all the time”, ends the Royer Group – Secours Populaire skipper who understands just how important it is to not fall behind in preparations if you want to be able to get to the outposts as quickly as possible.

Sami Nouri teams up with Charles Jourdan during Fashion Week.

Originally from Afghanistan, Sami Nouri presented his latest collection during a fashion show at Printemps Haussmann on Tuesday 5th March. His models were wearing very elegant Charles Jourdan shoes.

Sami Nouri’s stylistic trajectories are a reflection of the designer’s extensive travels since the beginning of his career.

This show combines an aesthetic vision of his career in France with designs from his previous collection and his most recent pieces that are inspired by Asia and were created on his return from China.

It was a truly colourful tour of his work in a modern, chic and seductive style reflecting the contemporary French, Chinese and international women who had gathered under the stunning cupola of the Printemps department store. 

The Royer Group opens its first outlet in Cholet.

Friday, March 8, the first outlet Royer will present at 51 avenue du Maréchal Leclerc all of its products baby, children, women, men. Over 280 m², customers can find 11,000 pairs of shoes from kickers, Mod8, Aster, Calm Puppies, New Balance or Gabia Screen among others. See you on Friday, March 8th!

Open Monday to Saturday from 9.30 am to 7 pm

HUNGARIA x Secours Populaire

The ROYER Group is giving a boost to its corporate sporting and human project with the “Secours Populaire” through its HUNGARIA brand.

For the last year, the ROYER Group has been involved in the French Elite Offshore Racing Championship alongside Anthony Marchand and the “Secours Populaire”, with which, in 2018, it initiated a corporate sporting and human project. The Group has now decided to add a new dimension to its supportive action this year.

The shoe distribution company founded in Fougères in 1945 by Louis Royer is to offer children supported by the “Secours Populaire” the opportunity to enjoy free rugby coaching for a year through its French HUNGARIA sports brand.

The equipment supplier to Rugby Club Toulonnais, Stade Rochelais and Oyonnax Rugby, HUNGARIA intends to assist the “Secours Populaire” by enabling children supported by the association to join their rugby school free of charge for the 2019-2020 season.

NEW BALANCE TEAM

WORLD NUMBER 1 TITLE FOR THE NEW BALANCE TEAM

NEW BALANCE athlete Clara Burel has won the title of World Junior Tennis Champion! Clara won the points she needed in Mexico to finish the year as world junior number 1.

Clara Burel has also been given a wild card to take part in the Australian Open, which is due to take place from 14 to 27 January 2019. The 17-year-old, from Louannec, will therefore be taking part in her first senior Grand Slam tournament. “This is a new stage in her journey to the highest level after a busy and successful 2018 season. It will give her a chance to measure up to the world’s top players”, said the French Tennis Federation.

ANTHONY MARCHAND

ANTHONY MARCHAND: ELITE VICE-CHAMPION OF FRANCE

On Saturday 8 December, Anthony Marchand, skipper of the Royer Group /Secours Populaire boat, was crowned vice-champion of France in the France Élite Offshore Racing championships. Following an outstanding season, Anthony was awarded the title at the Paris International Boat Show. 

Podium:

1. Sébastien Simon (CMB Performance)
2. Anthony Marchand (Royer Group)
3. Alexis Loison (Custopol).

CATERPILLAR

CATERPILLAR LAUNCHES THE RE-POWERED COLLECTION

Today, CATERPILLAR is launching a capsule collection: RE-POWERED with a collector model.

The current trend for Chunky and Overbuilt shoes may be directly linked to one of the CAT models available for the first time in 1996. Which is why it was essential for the Re-powered capsule collection to redesign this iconic model and style, which has come straight from our archives: INTRUDER.

So, the INTRUDER is back, an updated combination of street and workwear. Designed on an XXL sole with a deconstructed cut inspired by the worksite boot and available for this season in 3 colours.

INTRUDER pays tribute to the brand’s traditional style, workwear, and is designed with an original, quirky sports touch.

See it on www.catfootwear.fr

HUNGARIA and L'EQUIPE

HUNGARIA
To mark the launch of the HUNGARIA website, the French brand is running a communication campaign in collaboration with L’Equipe.fr.

Here is the corporate video that you will find in the rugby and football sections of the L’Equipe.fr site.

To affirm the brand’s sports orientation, the campaign has been developed around the theme of
Rugby strip passion HUNGARIA sought the support of its ambassadors through 4 videos :Rugby Club Toulonnais, Stade Rochelais, Oyonnax Rugby and Stade de Reims.

Whilst awaiting the upcoming release of the Lifestyle collection, you can find all the H.Athletics (range for clubs) and Ligier
collections on their website at www.hungariasport.com.
 

INAUGURATION OF THE NEW LOGISTIC PLATFORM OF GROUP ROYER

On Thursday, November 8th, Groupe Royer inaugurated its new modernised logistic platform!
 

In 7 months, the main warehouse in Fougères experienced major changes. The Group indeed invested in the modernization and the automation of the wharehouse logistic. This modernization involves :

• - a new floor (fewer decibels)
• - a telescopic arm for the trucks unloading
 conveyors automated for the transport of the goods of new lineguided forklifts
• - Tightened racks: the storage capacity so increased by 20%.

• - a mezzanine of 1700 m² for the picking
• - a new Led lighting
.
• - a new thermal heating system.

The modernization of the logistic process allows the Group to be more efficient, to bring more safety and comfort to the logistic teams. It is an additional and essential stage in the Group evolution. This project were realized in partnership with Mecalux (racks and mezzanine) and Knapp for the implementation of the automated conveyors.

Today the logistic activity of New balance, it is between 30 and 40 000 pairs handled a day with WMS (Warehouse Management System).The automation allowed to win time (+30% of productivity) and working comfort.
Employees, partners and local elected representatives had met at the end of the day to inaugurate this new tool which allows the group to answer more quickly the customer request.

KICKERS

For the re-release of its famous Kick7, Kickers teamed up with Sneakers & Chill to offer customisable Kick18 to the brand’s fans for the whole month of October.

Sneakers & Chill is a Parisian collective that is crazy about sneakers. Romain, Nathan and Jean provide a unique service in France: cleaning, repairing and customising sneakers – letting you rediscover your favourite pairs and fully enjoy them anew.

The customisation sessions took place in the Kickers boutiques of Strasbourg, Montpellier, Lyon, Paris and the Val d’Europe shopping centre.
 

CATERPILLAR

Cat Footwear & Own History created an event at Kiliwatch Paris to present the new CAT collection.

A new Caterpillar pop-up is one of the novelties, to be discovered from the 9th to the 28th October 2018 at Kiliwatch with Own History.

The launch party was held on Thursday 11th October. The artist Maxime Chauvière, known as To the Bones Art and French ambassador of the international FW18 CAT campaign, was present for the occasion. Inspired by mechanics and by rock ’n’ roll, this young, imaginative spirit seized the opportunity of the party to create a live piece of art.

Own History at Kiliwatch - 64 rue Tiquetonne 75002 Paris

ALL NEW, ALL GOOD!

With the reopening of its boutique in the shopping centre of Paris Saint-Lazare, Kickers created a buzz on Wednesday 12th September.
The day’s agenda: a game contest, goodies to be handed out, a coffee break and treats offered to the many customers who came to visit the new shop!

ACONTRALUZ, BACKLIGHTING AND COUNTER-CURRENTS

A major end-of-summer event at Marseille. For ten days, the Mediterranean city runs to the beat of this musical and visual event that highlights the most talented artists of today. This year, CAT was present again for the fifth edition of ACONTRALUZ to enjoy this moment of artistic sharing with the festival-goers. #GOBOLDLY

Hungaria’s champions !

Reims football club thanks the Hungaria brand for its support.
2017-2018 champions of France in Domino’s League 2, the club moves up to League 1 next season.
Congratulations!

The robeez.eu website has been revamped for the summer !

The robeez.eu website has been revamped and has just gone online!
You’ll love browsing though our new summer collection!

5th place for the Royer Group X Secours Populaire yacht

This, the Royer Group embarked on a “corporate, sporting and human project with the Secours Populaire”.
Anthony Marchand and Alexis Loison sailed over the finishing line in the 14th Transat AG2R Mondiale at 6h52 on the morning of Friday 11 May. They finished in 5th place behind the winners, Adrien Hardy and Thomas Ruyant (Agir Recouvrement).
With a time of 18 days, 17 hours and 52 minutes, the race held out promise for the rest of the season, including the Urgo-Le Figaro single-handed race this summer.

The Royer Group embarks with Anthony Marchand

This year, the Royer Group is embarking on a "corporate, sports and human project with the help of the people" and accompanies the skipper, Anthony Marchand, during the season of the French offshore racing championship. The Group embarks with the skipper on all races of the official calendar of the season Figaro Bénéteau.

Program of the season:

- Transat AG2R
- La Mondiale (April 22 to May 13)
- Solo Le Havre (from June 15th to June 24th)
- The Normandy Solo (July 1st to 5th)
- The Solitaire Urgo
- The Figaro (August 18 to September 16)

Crecendo expo

Find our Sport and Fashion brands from March 25th to 27th at Crecendo Expo, Parc Floral de Paris.
Stand G21/G19bis  - Grand Hall - KEDS, SPERRY, CATERPILLAR.
Stand PA3 - Pavillon des Cyprès Accueil Sud - LUXAT, HUSH PUPPIES, AEROSOLES, SAYDO, PAREGABIA.

NEW VIBRATIONS AT JOURDAN

She’s playful and always full of innovative ideas, a subtle mix of elegance and sensuality, she knows how to show her style and personality. She’s the one that wears the trousers. You’ll find her bold, assertive, fashionable style in spring-summer 2018.

Charles Jourdan pulls out all the stops and excites and dazzles us with the season’s exquisite forms and colours. With a flavour of summer, she shows her nonchalant beauty, like a flower coming back to life in the first rays of spring sunshine. Red, green, yellow, delicate fabric flowers and delightful polished flowers. This collection is inspired by these bright, glossy colours. Leather and metal stiletto heels, square micro-heels or mules with satin flowers, she knows how to choose what she needs to reach the top step of the podium.

Stephane Kélian

And if fashion was again governed by art? Named six months ago at the head of the house Stephane Kélian, the Italian designer Rubens Bressanin concretizes this sweet dream, summoning the figures of Piet Mondrian, Lucio Fontana or Alexander Calder to create his spring-summer 2018 collection. Available on the e-shop, this new collection will be the subject of an exclusive pop-up store at Printemps Haussmann, from 22 January 2018.

New Balance

In 2018, the 574 made its great return, with a slightly more refined shape.
Back come the original colours, special editions & collaborations: the year will be focused on this model, which has survived the fashions and eras without ever becoming outdated.

Piola

The Royer Group sponsors the Piola project. The brand comes from the meeting of a creative project and a development project in Peru. It offers elegant sneakers that draw on the best know-how in the world but they are mainly products that participate in the development of those who produce it, in partnership with WWF and USAID.

Kickers

The new Kickers store concept was born out of a desire to “stage” the collections in an environment that symbolises the different opportunities for wearing shoes today:  casual, urban and sportswear.
An architectural commitment to improving the customer experience.
The shop interior is enlivened by murals dedicated to the different segments of the Collection, with an area given over particularly to the brand’s iconic models.
The materials are natural and modern, illustrating Kickers’ originality and creativity: Fibralith, wood and metal.
Faithful to its values, the new store concept reflects the Kickers sense of optimism, freedom, authenticity and complicity.

Hungaria

The group incorporates the brand HUNGARIA. Back on the front of the stage since 2016, HUNGARIA aims to represent French elegance in the world of sport. By developing chic and bold products, combining quality and comfort, HUNGARIA aims to be the reference of the French touch on and off the playgrounds. HUNGARIA thus reinforces the sportstyle development within the group alongside the Umbro and New Balance licenses.