Commercial activities

Increasing the number of points of contact with the customer

Follow the evolution of the customer journey

Winning market share in France and abroad, being where the consumer is, now and in the future.

To meet these challenges, the Royer Group is developing in a consistent and complementary manner across all the different sales networks.


Mass distribution: a long-standing partner

The Royer Group has always worked closely with the mass distribution sector, deploying a large sales force in the field to cover supermarkets, specialist superstores, specialist multi-brand shoe stores (sport, children) and any other type of large store.


 Retail: a strategic development priority for the Group

With more and more own-brand shops (Kickers, Kickers & Co, Charles Jourdan), franchisees, corners in department stores and sales points in retail outlet, the Royer Group has increased the number of points of contact with its customers. The Group is well established abroad via its 6 subsidiaries, and is now further developing its network of branded store chains to gives its brands maximum visibility, as can be seen by the opening of a Kickers shop in Barcelona.


 E-commerce: an essential brand strategy

The Royer Group was among the first to become involved in e-commerce with pure players such as Spartoo and Sarenza. In addition to its brand websites - Kickers, Umbro, Pare GabiaCharles Jourdan - the Group has set up market-places with sites such as La Redoute, which give it greater visibility.

Digital technology is also a way for the Royer Group to come closer to its customers, firstly via a BtoB platform accessible to all the Group’s  business partners– from retailers to the giant Amazon – which allows them to place orders directly, but also via e-delivery, which offers the consumer the option of having his purchases delivered to a retailer’s premises.