Rebellious, Authentic, Colorful. Bold, Radical. GOTCHA is not a brand, Gotcha is a culture, a community, a passion. The adventure awaits you!
Founded in 1978 by former South African professional surfer Michael Tomson and American Joel Cooper in California, Gotcha didn't just sell clothes, it sold a culture, a lifestyle.
With creative advertising campaigns, innovative products and a unique universe, the brand made a rapid and lasting impact in the action sports world, accompanying world champions such as Martin Potter and Derek Ho.