DIM
A cult brand, a symbol of femininity and de masculinity for 60 years. Its development continues with a mix of technology and innovation, fashion and creativity. �
Since 1958, Dim has accompanied men and women in their desire for emancipation, inventing innovative product concepts that free the body (for greater freedom of movement) and mind (attitude - impertinence/irreverence) and offering a fashion adapted to their lifestyle.
10 years after the publication of the book about the brand - “DIM. 50 years of fashion and freedom”, DIM is refocusing on its founding value, “freedom” which it is celebrating through a brand campaign and a claim: “I’M FREE”.
