Sales dividing into distribution networks
A multi network distribution strategy
Development in diversification
- Specialization :
- The Group is originally specialized in importation of footwear to the mass distribution.
- Diversification :
- Sport-shoes and city shoes have been added to the previous activity.
- Licence :
- Introduction of brand licences in the Group portfolio. The signature of agreements with famous brands allowed the Group to enlarge its range of products, to develop and to meet the demands of new distribution networks.
A multi network distribution strategy
- 3 activities areas
- 15 different companies cover the whole retail and mass market network.
Mass Market
- Royer SA
- Didry SA
- SMD2
- Yero Shoes
- Chaussud
- Sogamax
- Iberroyer
- Central Park Shoes
- Royer Deutschland
- TSS
Retail Adults
- Royer Licences
- Park Avenue Sport
- Royer Sport (Converse)
- F.E.E.T.
- Cloth’R
Retail Kids
- Euroka (Kickers)
- CD Shoes
- Société M.A
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Numéro 1 du négoce de chaussures sous licence