EVERLAST LAUNCHES ITS SPRING-SUMMER 2021 CAMPAIGN !
On Thursday 4th February, Everlast unveiled its new Spring-Summer 2021 campaign. Our brand ambassadors, five-time World Kickboxing Champion Cyril Benzaquen and singer, dancer and model Harmony Dinbongue-Levy, present the new collection in 26 photos and 3 videos.
KICKERS PARTNERS WITH CHANTIER DES FRANCOFOLIES
Kickers is cementing its status as a curator and scout of young musical talent by supporting the 2021 Chantier des Francofolies festival in La Rochelle. Now, more than ever, we believe it is important to promote emerging artists by giving them a platform. So, it seemed only right for us to get involved with the Chantier des Francos project and help industry newcomers premier their talent on stage. And we're eager to share this new musical adventure with you !
EVERLAST X ZARA : THE SPORTSWEAR CAPSULE
Everlast and Zara have joined forces and unveiled a new collection of chic, on-trend streetwear.
Boxing brand Everlast has teamed up with fashion giant Zara, owned by Inditex, to create a 100% fashion-forward, sporty collection. The capsule collection contains 7 women's pieces designed for sporty chic, casual, and trendy looks. It features the famous sleeveless boxing sweatshirt (an iconic Everlast design), trousers and also this season’s flagship styles, like the shirt and the trench coat.
The capsule is available Europe-wide at Zara.com, as well as from selected stores.
THE "KICKERS" STORY IN "LA FRANCE BOUGE" ON EUROPE 1 !
Every day from Monday to Friday, Elisabeth Assayag and Emmanuel Duteil look back at the history of a French brand. On Thursday 17 December, Didier Hamm shared the story of Kickers.
Click HERE to listen to the programme.
THE STORY OF HUNGARIA ON EUROPE 1 RADIO.
Every day from Monday to Friday, Elisabeth Assayag and Emmanuel Duteil look back at the history of a French company. On Friday 13 November, Jean-Pierre Petit shared the story of Hungaria.
Click HERE to listen to the programme.
MORE SURPRISES FROM VON DUTCH.
Von Dutch has unveiled a new outlet with a licensed partner in Shanghai. The new store opened its doors at the beginning of November, at none other than the legendary Daimaru Shopping Mall on Nianjing Road – the equivalent of Paris's Champs Elysées!
THE 2000S ARE BACK WITH A BANG IN THIS PUMA X VON DUTCH COLLABORATION.
“Express yourself”: the message to wearers of PUMA’s new collection in collaboration with Von Dutch. PUMA’s sporty streetwear meets Von Dutch’s emblematic graphic design head on in a collection which sees variations of Von Dutch designs combined with PUMA’s classic styles. The collection commemorates Von Dutch’s signature style and its domination of the early 2000s, with nostalgic details, such as flashes of check and pink, and a mixture of leather and mesh inspired by the brand’s iconic baseball caps.
UMBRO UNVEILS THE NEW ENGLAND RUGBY TEAM SHIRTS
Umbro’s role as official technical kit partner to the England Rugby team is confirmed with the unveiling of the Red and Whites' new shirt. The brand’s sporting heritage, combined with its pioneering approach to the development of match kits and rigorous testing, mean Umbro is fit to provide kits that meet the unique demands of modern rugby. As well as the official match kits, Umbro will provide the team’s training wear and off-field kit, as well as a complete range for supporters, catering for men, women and children. The new Umbro rugby shirt will be on sale from 11 September at UMBRO.FR and partner retailers.
For more rugby content, follow us on Instagram @umbro_rugby
ARMOR LUX * KICKERS: THE COLLAB BETWEEN TWO FLAGSHIP BRANDS
With bootmakers for society’s enfants terribles (since the Seventies!) on one side, and Breton label Armor Lux on the other, this is more than a simple collaboration: this is a meeting of minds. The two French brands share the same values. The ultimate goal? Authenticity! Just like the Armor Lux Breton striped jersey, Kickers are totally timeless: classic, yet modern. It is these images that consistently ensure these two flagship brands enjoy a prime position in every wardrobe: men’s, women’s, and children’s too.
On that basis, Kickers’ staple Orilegend boots have been given a makeover in Armor Lux’s signature colours: navy blue, and an earthy reddish brown. What’s more, a special Breton jersey has also been designed to go with the distinctive footwear. These are top-quality products that are easy to wear, perfect for adding a touch of cool to any quirky look, and setting sail for uncharted waters!
CANTERBURY AT THE ROYER GROUP
Rugby flows in the veins of Canterbury. For more than a hundred years, the New Zealand brand has been dressing players and fans alike, imposing its style on pitches and in cities. More than a brand, it is now a lifestyle with its own codes and values. Canterbury is a subtle combination of respect for our history and the development of new products across all our ranges. Where there is rugby, there is Canterbury.
FIRST STADE DE REIMS AWAY SHIRT REVEALED
On 23 July, the UMBRO France team unveiled the first AWAY shirt for its Ligue 1 team, Stade de Reims, still as part of the "We Stand Together"* campaign. This away shirt celebrates the Reims Cathedral. Indeed, the recent stained-glass windows by the German artist Imi Knoebel are the primary inspiration for the patterns on the shoulders and at the bottom of the sleeves.
With this new jersey, UMBRO intends to honour the architectural heritage of the City of the Sacred.
On the front at the bottom right, fans will find the dates 1931-2021, corresponding to the 90th anniversary of the Stade de Reims. While on the shoulders and the bottom of the sleeves, a graphic reference is made to the cathedral's stained-glass windows with touches of white, yellow and red.
NEW BALANCE UNVEILS THE NEW LOSC SHIRTS FOR THE 2020/21 SEASON
On Wednesday 15 July, New Balance Football revealed Lille football club's home shirt for the 2020/21 season. This year, through its colours and lines, the new home shirt blends the heritage and modernity of a club with seventy-five years of history but that is still resolutely forward-looking. This is the spirit of the "We are the new blood" campaign launched by the equipment manufacturer New Balance Football to pay tribute to the talents of today and tomorrow.
With this red shirt, broken up by a broad blue and white design across the chest, LOSC proudly displays its iconic colours and heritage in front of its home fans, while also modernising them to drive the team into the future, starting with the 2020-21 season, which promises to be exciting on both the French and European stage. Designed with NB DRY technology and meticulous attention to detail, the "Home" shirt has a few surprises for sharp-eyed fans, such as the "Nous sommes les Dogues" ("We are the Mastiffs") crest sewn on the back, as well as a reference to the Mastiffs directly on the collar.
Captain of the Lille club, José Fonte declares: "Putting on the Lille shirt is always a special moment. I can't wait to see the fans' reaction when we wear the new one at the launch." The LOSC 2020/21 Home Kit is available in LOSC shops and New Balance retailers as of 16 July.
Umbro presents the new Stade de Reims shirt
Umbro France has unveiled the new Stade de Reims home shirt for the 2020-21 football season. Coinciding with the return of professional football matches across France, Umbro France has unveiled Stade de Reims' home kit for the 2020-21 season, which also marks the 90th anniversary of the “Coronation City” club. As part of its latest “WE STAND TOGETHER” campaign, Umbro is introducing the new red and white kit while celebrating unity between the different groups which make up the world of professional football: its passionate supporters, the club, and players. The simple and elegant home shirt comes in the club's traditional colours. Its design, at once vintage and modern, is inspired by the era of Carlos Bianchi, and in particular the year 1973, when the Argentine attacker, nicknamed "el goleador", scored 107 goals in 124 French championship matches - a record! The blue-, red-, and white-striped piping visible on the neck is a reminder of Stade de Reims' place in French football history. On the lower right-hand side, the dates 1931-2021 mark the Champagne club's 90th anniversary.
UMBRO: En Avant Guingamp's new home and away shirts unveiled
On Wednesday, 8 July, Umbro France unveiled Breton club En Avant Guingamp's new home and away shirts, as part of its “We Stand Together” campaign. With the launch, Umbro is shining the spotlight on the team's new kits while also celebrating unity within the different groups that make up the world of professional football: the passionate supporters, the club, and players. The home shirt sees the return of the club's traditional colours, red and black. The away shirt is white with two red and black stripes running diagonally across it, each with the traditional Breton triskelion symbol printed in the background. Fans will spot subtle details in the shirts reflecting Brittany and the club’s culture, with the triskelion symbol and the club's slogan “Always together, always ahead” printed at the nape of the neck.
Kickers by Adieu
To celebrate its 50th birthday, Kickers is teaming up with Adieu to create a special capsule collection of 15 brand-new models (7 Men’s and 8 Women’s).
As an iconic shoe brand, imprinted onto the collective subconscious like a pop song onto vinyl, it was inevitable that Kickers would cross paths with Adieu, who consider elevating the everyday shoe to be their mission in life!
This is a reinterpretation of the iconic Kickers basics, combining modern and timeless style in true Adieu fashion. Founded in 2012, Adieu Paris models combine masculine and feminine design. Adieu has injected a good dose of Rock into this collection, with Kickers bringing their Pop and Underground identity to the party.
French bower SOULEYMAN CISSOKHO becomes an everlast ambassador!
French boxer Souleymane Cissokho – captain of the French boxing team, Olympic Welterweight bronze medallist at Rio 2016, and holder of a professional record of 11 wins (8 by KO) and 0 losses – has joined the Everlast team for two years.
This talented boxer has a bright international future ahead of him in the ring and will now be training and fighting exclusively using Everlast boxing equipment. Through this partnership, Everlast will get to support Souleymane in his quest to bring home a world title, a challenge which he embarked on two years ago, by providing him with the equipment he needs to showcase his skills and continue his rapid rise to the top.
Over the coming months, Souleymane – a committed and popular boxer – will help increase the brand’s visibility across Europe, and all over the world. He becomes the second French Everlast ambassador alongside five-time Kickboxing World Champion Cyril Benzaquen, who joined the team in 2018.
Due to exceptional circumstances, our offices and points of sale are closed, so access to our mails is reduced. We will answer you as soon as possible.
However, our websites and social networks remain open to answer your questions. We cannot guarantee delivery times to date. In case of emergency, you can contact your usual customer services.
New St Antoine KICKERS store
After 4 weeks of work, the new Kickers store on Rue du Faubourg Saint Antoine in Paris opened to the public on Friday 6 March. The team is excited to welcome visitors in this 100% Kickers space.
UMBRO presents “OUR GAME IS NOT JUST FOR PROS”!
In this new campaign, Umbro celebrates amateur football through the people who make it happen: the players, the clubs, and their business partners. With “Our Game Is Not Just For Pros”, Umbro reached out to amateur football clubs across France, running a nationwide competition through a dedicated website (https://notjustforpros.umbro.com/fr-fr/) from 4 to 25 March 2020. To get in on the adventure, each team had to show why it was different from the others, and how it was special. The team that submits the most remarkable, moving or original video will be picked as the winner and given a full team kit.
NEW BALANCE presents new "WE GOT NOW" campaign
“We Got Now” is a new video campaign starring two-time NBA champion and four-time NBA All-Star, Kawhi Leonard. With it, New Balance says “it’s time” for the new generation to impact culture and create without holding themselves back. Leonard carved his unique career path hand in hand with New Balance Basketball – inspiring athletes who don't follow trends, but set them instead.
Charles Jourdan fashion show
Charles Jourdan revealed his new Autumn-Winter 2020/2021 collection during Paris Fashion Week with a show in the Salon Pompadour at the Hôtel Meurice. The label roped in Chinese fashion designer Taoray Wang as the creative head for the collection.
KICKERS : You Rock Mum !
Kickers’ first fashion and music interviews with influencers showcasing its collections are now live. Check out our interview with the pop-rock mama, fashion and style influencer Victoria, better known by her Instagram handle Perles_de_Chine. She lets us in on all her fashion picks and puts together some outfit ideas for all the family using your favourite pairs. Read the interview at Kickers.com.
Official ELLESSE France instagram OFFICIAL account now live
Head to the Ellesse France handle for news on the brand and new collection launches. Follow @ellessefr for all the latest!
CATERPILLAR pop-up stand at Citadium !
From 4 to 25 November, discover the Caterpillar pop-up stand at the Citadium concept store on Boulevard Haussmann in Paris.
The pop-up will be showcasing the “Intruder” models from the AW19 Cat Footwear collection.
For every pair of shoes purchased at the stand, receive a free personalised CAT x Dixie Graze gem to customise your shoes.
The Royer Group – Secours Populaire boat set sail for the Tour de Bretagne à la Voile !
Anthony Marchand has begun the second part of the 2019 season.
From 6 to 14 September, the 12th edition of the Tour de Bretagne race began its course in the Bay of Saint-Brieuc before heading off towards the waters of the Morbihan. This major race on the Figaro sailing calendar is now part of the French Elite Solo Offshore Championship. The famous Breton double-handed regatta challenges participants to a very technical and tactical course which takes them around one of the most beautiful coastlines in France.
Italian Giancarlo Pedote joined Anthony Marchand as co-skipper on the Royer Group – Secours Populaire Figaro Bénéteau III for the Tour de Bretagne race. Both skippers were motivated to give this last race in the French Elite Solo Offshore Championship their best.
In all, 37 teams headed off from the Saint Quay Portrieux on Saturday 7 September to compete in the 12th Tour de Bretagne. A good mix of competitors promised for some exciting battles for first place.
There were six stages to the race: Bay of Saint-Brieuc, Saint-Malo, Brest, Concarneau, Larmor-Plage and Trinité-sur-Mer
ANTHONY MARCHAND WINS THE THIRD LEG OF LA SOLITAIRE URGO - LE FIGARO
Having sailed for 2 days, 19 hours, 18 minutes and 36 seconds in the offshore sailing course around the Bay of Morlaix, Anthony Marchand, skipper for Royer Group – Secours Populaire finished the third leg of the La Solitaire Urgo-Le Figaro in first place.
HUNGARIA ARRIVES AT GALERIES LAFAYETTE LA ROCHELLE
Hungaria is establishing itself as a local brand at the Galeries Lafayette department store in La Rochelle, with its H.Elegance collection designed for the men’s ready-to-wear distribution channel.
Take a look at the H.Elegance collection on the HUNGARIA website www.hungariasport.com
A NEW LONG-TERM PARTNERSHIP BETWEEN UMBRO AND THE STADE DE REIMS
Only a few weeks after renewing their partnership with SM Caen, the British brand Umbro has scored a place as the official kit supplier for the Stade de Reims.
Umbro and the Stade de Reims are proud to unveil this new partnership which will take them up to 2024, the hundredth birthday of this legendary brand. Umbro will bring all their sporting expertise to the club, developing match-day kits, warm-up gear and sportswear products for fans.
Jacques Royer, the CEO of the group which owns Umbro, said that “we’re delighted to support the Stade de Reims as they claim their place at the very highest levels of French football. The club has a bright future ahead of it in the league, and we are proud to be right there with them. We’re the
most authentic footballing brand out there, so this partnership will help us regain our rightful place among the top tier of French league football.”
The new Stade de Reims kit for the 2019/2020 season will be unveiled to fans this July.
DON’T MISS THE BRAND NEW CHARLES JOURDAN BOUTIQUE!
Charles Jourdan inaugurated his new boutique in the Dubai Mall on the 6 th of May, in the largest shopping mall in Dubai! Come on down and discover the new Spring-Summer 2019 collection.
LAUNCH OF THE NEW HUSH PUPPIES E-SHOP!
You can now find out all the latest Hush Puppies news and products on their brand-new website.Just click on www.hushpuppies.fr
IT’S TIME FOR THE NEW CR7 SPRING-SUMMER CATALOGUE!
The brand new Spring-Summer catalogue for CR7 (shoes and leatherwear) is now available on their website! Check it out at https://www.cr7footwear.com/
On the 16 th of April, the press was invited to come and discover the latest models in the Autumn-Winter 2019 collections for KICKERS, KELIAN, ASTER, ROBEEZ and PIOLA.
These labels took over the Madeleine Showroom in Paris for the day, specially reworking the space for the new collections. 97 journalists made the trip to see the highlights from the new catalogues.
They loved it – the feedback for the collections and the setting was all excellent.
BRING ON THE SUMMER WITH KICKERS x BOSABO!
With the new Bosabo collection, Kickers is proud to present a bright, summery range of new sandals for girls and women of all ages. They feature artisanal wooden heels (made in France), vegetable-tanned leather and soles made from all-natural beech.
Three of the women’s models are available in a limited-edition “mini-me” style for kids, in antique gold, camel and black.
Come and discover this excellent French collection at kickers.com
FINANCE COMPANY, ROYER (PARENT COMPANY OF THE ROYER GROUP) HAS ACQUIRED THE CHEVIGNON BRAND
Following extensive exclusive negotiations in October 2018, the Chevignon brand has been bought by Société Civile Financière Royer (parent company of the Royer group, French leader in shoe trading),with Stéphane Collaert and Thierry Le Guénic, specialists in fashion and distribution. Created in 1970, Chevignon has been a subsidiary wholly-owned by Vivarte since 2007.
This recent deal will enable the famous leather jacket brand to focus actively on its strategic repositioning and to intensify the relaunch activities that have been in place for more than a year. In 2018 Chevignon achieved a turnover of about 24 million euros, generated through a network of 60
points of sale in France, 115 internationally and an e-shop.The trio of buyers has acquired all of the stores and staff, equating to about 180 employees.
ANTHONY MARCHAND AND PAUL MEILLAT FINISH 3rd in the Warm Up!
This Sunday the management of the Sardinha Cup race took the decision to shorten the Warm-Uproute due to very light wind conditions around the Banc de Guérande. This meant that competing skippers cut a straight line to the finishing line after having successfully navigated the Barges, off
Sables d’Olonne. Victory may have gone to Alexis Loison and Fred Duthil, but Anthony Marchand and Paul Meilhat fought it out to win 3 rd place, thereby gaining confidence and accruing precious points for the next stage of the competition.
And it’s anchors up for Anthony Marchand, Royer Group – Secours Populaire skipper, and the new Figaro Bénéteau 3!
After a month of work on his brand new Figaro Bénéteau 3, Anthony Marchand has started the first stages of his training at the Finistère offshore racing training centre in Port-la-Forêt.
Anthony Marchand, Royer Group – Secours Populaire skipper, took the boat out for the first time last week. “During the work on the boat, I took the time to do things properly. Getting stuck in gave me an opportunity to learn about the boat and understand how it functions a bit”, states the Royer Group – Secours Populaire skipper, who is delighted to moving on to the next stage of training out at sea. “The idea wasn’t to put the boat in the water at a later stage, but instead to take the time to sail before the first milestones. At the moment, I am happy with the sensations on board, even if I know
that there is still quite a lot of work to do before really getting to grips with the boat”.
The first big objective is the Sardinha Cup, which takes place between next 26 th March and 14 th April and is the challenge that opens the 2019 Elite French Offshore Racing Championships. “This race will be really important in terms of getting to grips with the boat. It will be very informative in terms of how the boat handles”, stresses Anthony who will pair up with Paul Meilhat, recent winner of the Route du Rhum – Destination Guadeloupe, for the race.
“We are setting all the counters back to zero by changing boat. This is why our main priority is to take the boat as much as possible and to push ourselves all the time”, ends the Royer Group – Secours Populaire skipper who understands just how important it is to not fall behind in preparations if you want to be able to get to the outposts as quickly as possible.
Sami Nouri teams up with Charles Jourdan during Fashion Week.
Originally from Afghanistan, Sami Nouri presented his latest collection during a fashion show at Printemps Haussmann on Tuesday 5th March. His models were wearing very elegant Charles Jourdan shoes.
Sami Nouri’s stylistic trajectories are a reflection of the designer’s extensive travels since the beginning of his career.
This show combines an aesthetic vision of his career in France with designs from his previous collection and his most recent pieces that are inspired by Asia and were created on his return from China.
It was a truly colourful tour of his work in a modern, chic and seductive style reflecting the contemporary French, Chinese and international women who had gathered under the stunning cupola of the Printemps department store.
UMBRO PRESENTS PRODIGE: THE NEW BALL OF THE CUP OF THE LEAGUE BKT
A few days before the final of the Coupe de la Ligue BKT (Strasbourg Racing Club Alsace / En Avant de Guingamp), UMBRO and the Ligue de Football Professionnel unveil the new ball of the competition for the season 2019-2020.
This new official balloon offers a unique colorful visual with a graphic inspired by the traditional blue, yellow and gold colors of the BKT League Cup. The name "Prodigy" highlights the talent and qualities of the players who will compete in the competition. Featuring an innovative design, "Prodige" incorporates the logo elements of the BKT League Cup, itself inspired by the trophy shapes of this competition.
In order to take into account the constraints of today's world and minimize its impact on the environment, Umbro has designed this balloon ecoresponsibly with an outer coating made of ECO-PET, from recycled plastic bottles.
The Decca Panel configuration is extended by Umbro on this new balloon. The 10 panels, 4 triangular and 6 hexagonal elongated will ensure an optimal point of contact and, in conjunction with the DPS construction, a regular rebound.
This new ball will be used on the occasion of the final of the BKT League Cup between the Racing Club Strasbourg Alsace and the En Avant of Guingamp, March 30 at Stade Pierre Mauroy Lille.
The Royer Group opens its first outlet in Cholet.
Friday, March 8, the first outlet Royer will present at 51 avenue du Maréchal Leclerc all of its products baby, children, women, men. Over 280 m², customers can find 11,000 pairs of shoes from kickers, Mod8, Aster, Calm Puppies, New Balance or Gabia Screen among others. See you on Friday, March 8th!
Open Monday to Saturday from 9.30 am to 7 pm
HUNGARIA x Secours Populaire
The ROYER Group is giving a boost to its corporate sporting and human project with the “Secours Populaire” through its HUNGARIA brand.
For the last year, the ROYER Group has been involved in the French Elite Offshore Racing Championship alongside Anthony Marchand and the “Secours Populaire”, with which, in 2018, it initiated a corporate sporting and human project. The Group has now decided to add a new dimension to its supportive action this year.
The shoe distribution company founded in Fougères in 1945 by Louis Royer is to offer children supported by the “Secours Populaire” the opportunity to enjoy free rugby coaching for a year through its French HUNGARIA sports brand.
The equipment supplier to Rugby Club Toulonnais, Stade Rochelais and Oyonnax Rugby, HUNGARIA intends to assist the “Secours Populaire” by enabling children supported by the association to join their rugby school free of charge for the 2019-2020 season.
NEW BALANCE TEAM
WORLD NUMBER 1 TITLE FOR THE NEW BALANCE TEAM
NEW BALANCE athlete Clara Burel has won the title of World Junior Tennis Champion! Clara won the points she needed in Mexico to finish the year as world junior number 1.
Clara Burel has also been given a wild card to take part in the Australian Open, which is due to take place from 14 to 27 January 2019. The 17-year-old, from Louannec, will therefore be taking part in her first senior Grand Slam tournament. “This is a new stage in her journey to the highest level after a busy and successful 2018 season. It will give her a chance to measure up to the world’s top players”, said the French Tennis Federation.
ANTHONY MARCHAND: ELITE VICE-CHAMPION OF FRANCE
On Saturday 8 December, Anthony Marchand, skipper of the Royer Group /Secours Populaire boat, was crowned vice-champion of France in the France Élite Offshore Racing championships. Following an outstanding season, Anthony was awarded the title at the Paris International Boat Show.
1. Sébastien Simon (CMB Performance)
2. Anthony Marchand (Royer Group)
3. Alexis Loison (Custopol).
CATERPILLAR LAUNCHES THE RE-POWERED COLLECTION
Today, CATERPILLAR is launching a capsule collection: RE-POWERED with a collector model.
The current trend for Chunky and Overbuilt shoes may be directly linked to one of the CAT models available for the first time in 1996. Which is why it was essential for the Re-powered capsule collection to redesign this iconic model and style, which has come straight from our archives: INTRUDER.
So, the INTRUDER is back, an updated combination of street and workwear. Designed on an XXL sole with a deconstructed cut inspired by the worksite boot and available for this season in 3 colours.
INTRUDER pays tribute to the brand’s traditional style, workwear, and is designed with an original, quirky sports touch.
See it on www.catfootwear.fr
HUNGARIA and L'EQUIPE
To mark the launch of the HUNGARIA website, the French brand is running a communication campaign in collaboration with L’Equipe.fr.
Here is the corporate video that you will find in the rugby and football sections of the L’Equipe.fr site.
To affirm the brand’s sports orientation, the campaign has been developed around the theme of
Rugby strip passion HUNGARIA sought the support of its ambassadors through 4 videos :Rugby Club Toulonnais, Stade Rochelais, Oyonnax Rugby and Stade de Reims.
Whilst awaiting the upcoming release of the Lifestyle collection, you can find all the H.Athletics (range for clubs) and Ligier
collections on their website at www.hungariasport.com.
INAUGURATION OF THE NEW LOGISTIC PLATFORM OF GROUP ROYER
On Thursday, November 8th, Groupe Royer inaugurated its new modernised logistic platform!
In 7 months, the main warehouse in Fougères experienced major changes. The Group indeed invested in the modernization and the automation of the wharehouse logistic. This modernization involves :
- - a new floor (fewer decibels)
- - a telescopic arm for the trucks unloading conveyors automated for the transport of the goods of new lineguided forklifts
- - Tightened racks: the storage capacity so increased by 20%.
- - a mezzanine of 1700 m² for the picking
- - a new Led lighting .
- - a new thermal heating system.
The modernization of the logistic process allows the Group to be more efficient, to bring more safety and comfort to the logistic teams. It is an additional and essential stage in the Group evolution. This project were realized in partnership with Mecalux (racks and mezzanine) and Knapp for the implementation of the automated conveyors.
Today the logistic activity of New balance, it is between 30 and 40 000 pairs handled a day with WMS (Warehouse Management System).The automation allowed to win time (+30% of productivity) and working comfort. Employees, partners and local elected representatives had met at the end of the day to inaugurate this new tool which allows the group to answer more quickly the customer request.
For the re-release of its famous Kick7, Kickers teamed up with Sneakers & Chill to offer customisable Kick18 to the brand’s fans for the whole month of October.
Sneakers & Chill is a Parisian collective that is crazy about sneakers. Romain, Nathan and Jean provide a unique service in France: cleaning, repairing and customising sneakers – letting you rediscover your favourite pairs and fully enjoy them anew.
The customisation sessions took place in the Kickers boutiques of Strasbourg, Montpellier, Lyon, Paris and the Val d’Europe shopping centre.
Cat Footwear & Own History created an event at Kiliwatch Paris to present the new CAT collection.
A new Caterpillar pop-up is one of the novelties, to be discovered from the 9th to the 28th October 2018 at Kiliwatch with Own History.
The launch party was held on Thursday 11th October. The artist Maxime Chauvière, known as To the Bones Art and French ambassador of the international FW18 CAT campaign, was present for the occasion. Inspired by mechanics and by rock ’n’ roll, this young, imaginative spirit seized the opportunity of the party to create a live piece of art.
Own History at Kiliwatch - 64 rue Tiquetonne 75002 Paris
UMBRO X ELEVENPARIS
This autumn, the Parisian streetwear brand Elevenparis and the English outfitter Umbro combined their creativity and passion for football into an original unisex capsule collection.
Largely inspired by 90s sportswear trends, this collaboration offers modernised classics to sportswear trend and football fans. Including: sweatshirts and maxi logo t-shirts, as well as a black and red tracksuit consisting of an oversized zipped jacket with removable sleeves and matching popper track bottoms. The fans’ must-have capsule article: the scarf, to be worn on the streets or in the thick of the excitement in the stadiums.
This mini-collection remains true to Umbro’s aesthetic codes, in accordance with the brand’s historic presence in British football, while also incorporating the urban and trendy influence of Elevenparis. With its raw materials and minimalist cuts, the collaboration honours the logo.
Available in October 2018 in Elevenparis boutiques and at www.elevenparis.com
ALL NEW, ALL GOOD!
With the reopening of its boutique in the shopping centre of Paris Saint-Lazare, Kickers created a buzz on Wednesday 12th September.
The day’s agenda: a game contest, goodies to be handed out, a coffee break and treats offered to the many customers who came to visit the new shop!
ACONTRALUZ, BACKLIGHTING AND COUNTER-CURRENTS
A major end-of-summer event at Marseille. For ten days, the Mediterranean city runs to the beat of this musical and visual event that highlights the most talented artists of today. This year, CAT was present again for the fifth edition of ACONTRALUZ to enjoy this moment of artistic sharing with the festival-goers. #GOBOLDLY
The robeez.eu website has been revamped for the summer !
The robeez.eu website has been revamped and has just gone online!
You’ll love browsing though our new summer collection!
Hungaria’s champions !
Reims football club thanks the Hungaria brand for its support.
2017-2018 champions of France in Domino’s League 2, the club moves up to League 1 next season.
5th place for the Royer Group X Secours Populaire yacht
This, the Royer Group embarked on a “corporate, sporting and human project with the Secours Populaire”.
Anthony Marchand and Alexis Loison sailed over the finishing line in the 14th Transat AG2R Mondiale at 6h52 on the morning of Friday 11 May. They finished in 5th place behind the winners, Adrien Hardy and Thomas Ruyant (Agir Recouvrement).
With a time of 18 days, 17 hours and 52 minutes, the race held out promise for the rest of the season, including the Urgo-Le Figaro single-handed race this summer.
The Royer Group embarks with Anthony Marchand
This year, the Royer Group is embarking on a "corporate, sports and human project with the help of the people" and accompanies the skipper, Anthony Marchand, during the season of the French offshore racing championship. The Group embarks with the skipper on all races of the official calendar of the season Figaro Bénéteau.
Program of the season:
- Transat AG2R
- La Mondiale (April 22 to May 13)
- Solo Le Havre (from June 15th to June 24th)
- The Normandy Solo (July 1st to 5th)
- The Solitaire Urgo
- The Figaro (August 18 to September 16)
Find our Sport and Fashion brands from March 25th to 27th at Crecendo Expo, Parc Floral de Paris.
Stand G21/G19bis - Grand Hall - KEDS, SPERRY, CATERPILLAR.
Stand PA3 - Pavillon des Cyprès Accueil Sud - LUXAT, HUSH PUPPIES, AEROSOLES, SAYDO, PAREGABIA.
NEW VIBRATIONS AT JOURDAN
She’s playful and always full of innovative ideas, a subtle mix of elegance and sensuality, she knows how to show her style and personality. She’s the one that wears the trousers. You’ll find her bold, assertive, fashionable style in spring-summer 2018.
Charles Jourdan pulls out all the stops and excites and dazzles us with the season’s exquisite forms and colours. With a flavour of summer, she shows her nonchalant beauty, like a flower coming back to life in the first rays of spring sunshine. Red, green, yellow, delicate fabric flowers and delightful polished flowers. This collection is inspired by these bright, glossy colours. Leather and metal stiletto heels, square micro-heels or mules with satin flowers, she knows how to choose what she needs to reach the top step of the podium.
And if fashion was again governed by art? Named six months ago at the head of the house Stephane Kélian, the Italian designer Rubens Bressanin concretizes this sweet dream, summoning the figures of Piet Mondrian, Lucio Fontana or Alexander Calder to create his spring-summer 2018 collection. Available on the e-shop, this new collection will be the subject of an exclusive pop-up store at Printemps Haussmann, from 22 January 2018.
In 2018, the 574 made its great return, with a slightly more refined shape.
Back come the original colours, special editions & collaborations: the year will be focused on this model, which has survived the fashions and eras without ever becoming outdated.
The Royer Group sponsors the Piola project. The brand comes from the meeting of a creative project and a development project in Peru. It offers elegant sneakers that draw on the best know-how in the world but they are mainly products that participate in the development of those who produce it, in partnership with WWF and USAID.
The new Kickers store concept was born out of a desire to “stage” the collections in an environment that symbolises the different opportunities for wearing shoes today: casual, urban and sportswear.
An architectural commitment to improving the customer experience.
The shop interior is enlivened by murals dedicated to the different segments of the Collection, with an area given over particularly to the brand’s iconic models.
The materials are natural and modern, illustrating Kickers’ originality and creativity: Fibralith, wood and metal.
Faithful to its values, the new store concept reflects the Kickers sense of optimism, freedom, authenticity and complicity.
The group incorporates the brand HUNGARIA. Back on the front of the stage since 2016, HUNGARIA aims to represent French elegance in the world of sport. By developing chic and bold products, combining quality and comfort, HUNGARIA aims to be the reference of the French touch on and off the playgrounds. HUNGARIA thus reinforces the sportstyle development within the group alongside the Umbro and New Balance licenses.