Our news

Umbro 27.05.2019


Only a few weeks after renewing their partnership with SM Caen, the British brand Umbro has scored a place as the official kit supplier for the Stade de Reims.

Umbro and the Stade de Reims are proud to unveil this new partnership which will take them up to 2024, the hundredth birthday of this legendary brand. Umbro will bring all their sporting expertise to the club, developing match-day kits, warm-up gear and sportswear products for fans.

Jacques Royer, the CEO of the group which owns Umbro, said that “we’re delighted to support the Stade de Reims as they claim their place at the very highest levels of French football. The club has a bright future ahead of it in the league, and we are proud to be right there with them. We’re the
most authentic footballing brand out there, so this partnership will help us regain our rightful place among the top tier of French league football.”

The new Stade de Reims kit for the 2019/2020 season will be unveiled to fans this July.

Charles Jourdan 27.05.2019


Charles Jourdan inaugurated his new boutique in the Dubai Mall on the 6 th of May, in the largest shopping mall in Dubai! Come on down and discover the new Spring-Summer 2019 collection.



You can now find out all the latest Hush Puppies news and products on their brand-new website.Just click on www.hushpuppies.fr

CR7 27.05.2019


The brand new Spring-Summer catalogue for CR7 (shoes and leatherwear) is now available on their website! Check it out at https://www.cr7footwear.com/


On the 16 th of April, the press was invited to come and discover the latest models in the Autumn-Winter 2019 collections for KICKERS, KELIAN, ASTER, ROBEEZ and PIOLA.

These labels took over the Madeleine Showroom in Paris for the day, specially reworking the space for the new collections. 97 journalists made the trip to see the highlights from the new catalogues.

They loved it – the feedback for the collections and the setting was all excellent.

bosabo 27.05.2019


With the new Bosabo collection, Kickers is proud to present a bright, summery range of new sandals for girls and women of all ages. They feature artisanal wooden heels (made in France), vegetable-tanned leather and soles made from all-natural beech.

Three of the women’s models are available in a limited-edition “mini-me” style for kids, in antique gold, camel and black.

Come and discover this excellent French collection at kickers.com

Chevignon 05.04.2019


Following extensive exclusive negotiations in October 2018, the Chevignon brand has been bought by Société Civile Financière Royer (parent company of the Royer group, French leader in shoe trading),with Stéphane Collaert and Thierry Le Guénic, specialists in fashion and distribution. Created in 1970, Chevignon has been a subsidiary wholly-owned by Vivarte since 2007.

This recent deal will enable the famous leather jacket brand to focus actively on its strategic repositioning and to intensify the relaunch activities that have been in place for more than a year. In 2018 Chevignon achieved a turnover of about 24 million euros, generated through a network of 60
points of sale in France, 115 internationally and an e-shop.The trio of buyers has acquired all of the stores and staff, equating to about 180 employees.

Anthony Marchand 05.04.2019


This Sunday the management of the Sardinha Cup race took the decision to shorten the Warm-Uproute due to very light wind conditions around the Banc de Guérande. This meant that competing skippers cut a straight line to the finishing line after having successfully navigated the Barges, off
Sables d’Olonne. Victory may have gone to Alexis Loison and Fred Duthil, but Anthony Marchand and Paul Meilhat fought it out to win 3 rd place, thereby gaining confidence and accruing precious points for the next stage of the competition.

Anthony Marchand 26.03.2019

And it’s anchors up for Anthony Marchand, Royer Group – Secours Populaire skipper, and the new Figaro Bénéteau 3!

After a month of work on his brand new Figaro Bénéteau 3, Anthony Marchand has started the first stages of his training at the Finistère offshore racing training centre in Port-la-Forêt.

Anthony Marchand, Royer Group – Secours Populaire skipper, took the boat out for the first time last week. “During the work on the boat, I took the time to do things properly. Getting stuck in gave me an opportunity to learn about the boat and understand how it functions a bit”, states the Royer Group – Secours Populaire skipper, who is delighted to moving on to the next stage of training out at sea. “The idea wasn’t to put the boat in the water at a later stage, but instead to take the time to sail before the first milestones. At the moment, I am happy with the sensations on board, even if I know
that there is still quite a lot of work to do before really getting to grips with the boat”.

The first big objective is the Sardinha Cup, which takes place between next 26 th March and 14 th April and is the challenge that opens the 2019 Elite French Offshore Racing Championships. “This race will be really important in terms of getting to grips with the boat. It will be very informative in terms of how the boat handles”, stresses Anthony who will pair up with Paul Meilhat, recent winner of the Route du Rhum – Destination Guadeloupe, for the race.

“We are setting all the counters back to zero by changing boat. This is why our main priority is to take the boat as much as possible and to push ourselves all the time”, ends the Royer Group – Secours Populaire skipper who understands just how important it is to not fall behind in preparations if you want to be able to get to the outposts as quickly as possible.

Sami Nouri 26.03.2019

Sami Nouri teams up with Charles Jourdan during Fashion Week.

Originally from Afghanistan, Sami Nouri presented his latest collection during a fashion show at Printemps Haussmann on Tuesday 5th March. His models were wearing very elegant Charles Jourdan shoes.

Sami Nouri’s stylistic trajectories are a reflection of the designer’s extensive travels since the beginning of his career.

This show combines an aesthetic vision of his career in France with designs from his previous collection and his most recent pieces that are inspired by Asia and were created on his return from China.

It was a truly colourful tour of his work in a modern, chic and seductive style reflecting the contemporary French, Chinese and international women who had gathered under the stunning cupola of the Printemps department store. 



A few days before the final of the Coupe de la Ligue BKT (Strasbourg Racing Club Alsace / En Avant de Guingamp), UMBRO and the Ligue de Football Professionnel unveil the new ball of the competition for the season 2019-2020.

This new official balloon offers a unique colorful visual with a graphic inspired by the traditional blue, yellow and gold colors of the BKT League Cup. The name "Prodigy" highlights the talent and qualities of the players who will compete in the competition. Featuring an innovative design, "Prodige" incorporates the logo elements of the BKT League Cup, itself inspired by the trophy shapes of this competition.

In order to take into account the constraints of today's world and minimize its impact on the environment, Umbro has designed this balloon ecoresponsibly with an outer coating made of ECO-PET, from recycled plastic bottles.

The Decca Panel configuration is extended by Umbro on this new balloon. The 10 panels, 4 triangular and 6 hexagonal elongated will ensure an optimal point of contact and, in conjunction with the DPS construction, a regular rebound.

This new ball will be used on the occasion of the final of the BKT League Cup between the Racing Club Strasbourg Alsace and the En Avant of Guingamp, March 30 at Stade Pierre Mauroy Lille.

royer 05.03.2019

The Royer Group opens its first outlet in Cholet.

Friday, March 8, the first outlet Royer will present at 51 avenue du Maréchal Leclerc all of its products baby, children, women, men. Over 280 m², customers can find 11,000 pairs of shoes from kickers, Mod8, Aster, Calm Puppies, New Balance or Gabia Screen among others. See you on Friday, March 8th!

Open Monday to Saturday from 9.30 am to 7 pm


HUNGARIA x Secours Populaire

The ROYER Group is giving a boost to its corporate sporting and human project with the “Secours Populaire” through its HUNGARIA brand.

For the last year, the ROYER Group has been involved in the French Elite Offshore Racing Championship alongside Anthony Marchand and the “Secours Populaire”, with which, in 2018, it initiated a corporate sporting and human project. The Group has now decided to add a new dimension to its supportive action this year.

The shoe distribution company founded in Fougères in 1945 by Louis Royer is to offer children supported by the “Secours Populaire” the opportunity to enjoy free rugby coaching for a year through its French HUNGARIA sports brand.

The equipment supplier to Rugby Club Toulonnais, Stade Rochelais and Oyonnax Rugby, HUNGARIA intends to assist the “Secours Populaire” by enabling children supported by the association to join their rugby school free of charge for the 2019-2020 season.




NEW BALANCE athlete Clara Burel has won the title of World Junior Tennis Champion! Clara won the points she needed in Mexico to finish the year as world junior number 1.

Clara Burel has also been given a wild card to take part in the Australian Open, which is due to take place from 14 to 27 January 2019. The 17-year-old, from Louannec, will therefore be taking part in her first senior Grand Slam tournament. “This is a new stage in her journey to the highest level after a busy and successful 2018 season. It will give her a chance to measure up to the world’s top players”, said the French Tennis Federation.


Anthony Marchand 11.12.2018



On Saturday 8 December, Anthony Marchand, skipper of the Royer Group /Secours Populaire boat, was crowned vice-champion of France in the France Élite Offshore Racing championships. Following an outstanding season, Anthony was awarded the title at the Paris International Boat Show. 


1. Sébastien Simon (CMB Performance)
2. Anthony Marchand (Royer Group)
3. Alexis Loison (Custopol).


CATERPILLAR 10.12.2018



Today, CATERPILLAR is launching a capsule collection: RE-POWERED with a collector model.

The current trend for Chunky and Overbuilt shoes may be directly linked to one of the CAT models available for the first time in 1996. Which is why it was essential for the Re-powered capsule collection to redesign this iconic model and style, which has come straight from our archives: INTRUDER.

So, the INTRUDER is back, an updated combination of street and workwear. Designed on an XXL sole with a deconstructed cut inspired by the worksite boot and available for this season in 3 colours.

INTRUDER pays tribute to the brand’s traditional style, workwear, and is designed with an original, quirky sports touch.

See it on www.catfootwear.fr



To mark the launch of the HUNGARIA website, the French brand is running a communication campaign in collaboration with L’Equipe.fr.

Here is the corporate video that you will find in the rugby and football sections of the L’Equipe.fr site.

To affirm the brand’s sports orientation, the campaign has been developed around the theme of
Rugby strip passion HUNGARIA sought the support of its ambassadors through 4 videos :Rugby Club Toulonnais, Stade Rochelais, Oyonnax Rugby and Stade de Reims.

Whilst awaiting the upcoming release of the Lifestyle collection, you can find all the H.Athletics (range for clubs) and Ligier
collections on their website at www.hungariasport.com.

inauguration 27.11.2017


On Thursday, November 8th, Groupe Royer inaugurated its new modernised logistic platform!

In 7 months, the main warehouse in Fougères experienced major changes. The Group indeed invested in the modernization and the automation of the wharehouse logistic. This modernization involves :

- a new floor (fewer decibels)
- a telescopic arm for the trucks unloading
 conveyors automated for the transport of the goods of new lineguided forklifts
- Tightened racks: the storage capacity so increased by 20 %

- a mezzanine of 1700 m ² for the picking
- a new Led lighting

- a new thermal heating system

The modernization of the logistic process allows the Group to be more efficient, to bring more safety and comfort to the logistic teams. It is an additional and essential stage in the Group evolution. This project were realized in partnership with Mecalux (racks and mezzanine) and Knapp for the implementation of the automated conveyors.
Today the logistic activity of New balance, it is between 30 and 40 000 pairs handled a day with WMS (Warehouse Management System).The automation allowed to win time (+30% of productivity) and working comfort.
Employees, partners and local elected representatives had met at the end of the day to inaugurate this new tool which allows the group to answer more quickly the customer request.

kickers 12.10.2018


For the re-release of its famous Kick7, Kickers teamed up with Sneakers & Chill to offer customisable Kick18 to the brand’s fans for the whole month of October.

Sneakers & Chill is a Parisian collective that is crazy about sneakers. Romain, Nathan and Jean provide a unique service in France: cleaning, repairing and customising sneakers – letting you rediscover your favourite pairs and fully enjoy them anew.

The customisation sessions took place in the Kickers boutiques of Strasbourg, Montpellier, Lyon, Paris and the Val d’Europe shopping centre.

caterpilar 12.10.2018


Cat Footwear & Own History created an event at Kiliwatch Paris to present the new CAT collection.

A new Caterpillar pop-up is one of the novelties, to be discovered from the 9th to the 28th October 2018 at Kiliwatch with Own History.

The launch party was held on Thursday 11th October. The artist Maxime Chauvière, known as To the Bones Art and French ambassador of the international FW18 CAT campaign, was present for the occasion. Inspired by mechanics and by rock ’n’ roll, this young, imaginative spirit seized the opportunity of the party to create a live piece of art.

Own History at Kiliwatch - 64 rue Tiquetonne 75002 Paris

umbro 12.10.2018


This autumn, the Parisian streetwear brand Elevenparis and the English outfitter Umbro combined their creativity and passion for football into an original unisex capsule collection.
Largely inspired by 90s sportswear trends, this collaboration offers modernised classics to sportswear trend and football fans. Including: sweatshirts and maxi logo t-shirts, as well as a black and red tracksuit consisting of an oversized zipped jacket with removable sleeves and matching popper track bottoms. The fans’ must-have capsule article: the scarf, to be worn on the streets or in the thick of the excitement in the stadiums.
This mini-collection remains true to Umbro’s aesthetic codes, in accordance with the brand’s historic presence in British football, while also incorporating the urban and trendy influence of Elevenparis. With its raw materials and minimalist cuts, the collaboration honours the logo.
Available in October 2018 in Elevenparis boutiques and at www.elevenparis.com 

kickers 08.10.2018


With the reopening of its boutique in the shopping centre of Paris Saint-Lazare, Kickers created a buzz on Wednesday 12th September.
The day’s agenda: a game contest, goodies to be handed out, a coffee break and treats offered to the many customers who came to visit the new shop!



A major end-of-summer event at Marseille. For ten days, the Mediterranean city runs to the beat of this musical and visual event that highlights the most talented artists of today. This year, CAT was present again for the fifth edition of ACONTRALUZ to enjoy this moment of artistic sharing with the festival-goers. #GOBOLDLY

new Robees's website 23.05.2018

The robeez.eu website has been revamped for the summer !

The robeez.eu website has been revamped and has just gone online!
You’ll love browsing though our new summer collection!

club de Reims 23.05.2018

Hungaria’s champions !

Reims football club thanks the Hungaria brand for its support.
2017-2018 champions of France in Domino’s League 2, the club moves up to League 1 next season.

Tansat 22.05.2018

5th place for the Royer Group X Secours Populaire yacht

This, the Royer Group embarked on a “corporate, sporting and human project with the Secours Populaire”.
Anthony Marchand and Alexis Loison
sailed over the finishing line in the 14th Transat AG2R Mondiale at 6h52 on the morning of Friday 11 May. They finished in 5th place behind the winners, Adrien Hardy and Thomas Ruyant (Agir Recouvrement).
With a time of 18 days, 17 hours and 52 minutes, the race held out promise for the rest of the season, including the Urgo
-Le Figaro single-handed race this summer.

The Royer Group embarks with Anthony Marchand 15.03.2018

The Royer Group embarks with Anthony Marchand

This year, the Royer Group is embarking on a "corporate, sports and human project with the help of the people" and accompanies the skipper, Anthony Marchand, during the season of the French offshore racing championship. The Group embarks with the skipper on all races of the official calendar of the season Figaro Bénéteau.

Program of the season:

- Transat AG2R
- La Mondiale (April 22 to May 13)
- Solo Le Havre (from June 15th to June 24th)
- The Normandy Solo (July 1st to 5th)
- The Solitaire Urgo
- The Figaro (August 18 to September 16)

Crecendo expo 02.03.2018

Crecendo expo

Find our Sport and Fashion brands from March 25th to 27th at Crecendo Expo, Parc Floral de Paris.
Stand G21/G19bis  - Grand Hall - KEDS, SPERRY, CATERPILLAR.
Stand PA3 - Pavillon des Cyprès Accueil Sud - LUXAT, HUSH PUPPIES, AEROSOLES, SAYDO, PAREGABIA.

Charles Jourdan 15.02.2018


She’s playful and always full of innovative ideas, a subtle mix of elegance and sensuality, she knows how to show her style and personality. She’s the one that wears the trousers. You’ll find her bold, assertive, fashionable style in spring-summer 2018.

Charles Jourdan pulls out all the stops and excites and dazzles us with the season’s exquisite forms and colours. With a flavour of summer, she shows her nonchalant beauty, like a flower coming back to life in the first rays of spring sunshine. Red, green, yellow, delicate fabric flowers and delightful polished flowers. This collection is inspired by these bright, glossy colours. Leather and metal stiletto heels, square micro-heels or mules with satin flowers, she knows how to choose what she needs to reach the top step of the podium.

Stephane Kélian 01.02.2018

Stephane Kélian

And if fashion was again governed by art? Named six months ago at the head of the house Stephane Kélian, the Italian designer Rubens Bressanin concretizes this sweet dream, summoning the figures of Piet Mondrian, Lucio Fontana or Alexander Calder to create his spring-summer 2018 collection. Available on the e-shop, this new collection will be the subject of an exclusive pop-up store at Printemps Haussmann, from 22 January 2018.

New Balance 09.01.2018

New Balance

In 2018, the 574 made its great return, with a slightly more refined shape.
Back come the original colours, special editions & collaborations: the year will be focused on this model, which has survived the fashions and eras without ever becoming outdated.

Piola 12.12.2017


The Royer Group sponsors the Piola project. The brand comes from the meeting of a creative project and a development project in Peru. It offers elegant sneakers that draw on the best know-how in the world but they are mainly products that participate in the development of those who produce it, in partnership with WWF and USAID.

Kickers 22.11.2017


The new Kickers store concept was born out of a desire to “stage” the collections in an environment that symbolises the different opportunities for wearing shoes today:  casual, urban and sportswear.
An architectural commitment to improving the customer experience.
The shop interior is enlivened by murals dedicated to the different segments of the Collection, with an area given over particularly to the brand’s iconic models.
The materials are natural and modern, illustrating Kickers’ originality and creativity: Fibralith
, wood and metal.
Faithful to its values, the new store concept reflects the Kickers sense of optimism, freedom, authenticity and complicity.

Hungaria 01.10.2017


The group incorporates the brand HUNGARIA. Back on the front of the stage since 2016, HUNGARIA aims to represent French elegance in the world of sport. By developing chic and bold products, combining quality and comfort, HUNGARIA aims to be the reference of the French touch on and off the playgrounds. HUNGARIA thus reinforces the sportstyle development within the group alongside the Umbro and New Balance licenses.

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