Charles Jourdan

MARKETING AND COMMUNICATION

Developing a brand and its products

Marketing and communication

Operational marketing consists of developing a brand and its products by studying consumer behaviour and communicating with tools such as advertising, the Internet, in-store merchandising, relations with the press, etc., with the aim of making the brand desirable and winning market share. Marketing jobs include the marketing and communication manager, social media manager, communication assistant, digital marketing manager, trade marketing manager, etc.

A very broad view of the market and brand expertise

With its long experience of the luxury, children’s and lifestyle markets, the Royer Group has acquired knowledge and good practices that it now uses to support all its brands. On the strength of this vision, Group marketing knows which levers to activate, depending on a brand’s positioning, targets and codes, and which priorities to work on first, depending on the maturity of each brand.