News
Kickers in China : 10 stores in the first year, 180 in 5 years
Kickers, iconic brand, has signed an ambitious partnership with Miramar, a subsidiary of the powerful Henderson Group. The master franchise agreement signed between the two companies covers China, Mainland China will open 500 Kickers stores across the Chinese territory.
Royer Group through the Kickers brand aims to make its presence in the Chinese market a success including an increased presence in this country a few years.
Kickers will work with its partner to be closer to the local consumer and continue to export its "Success Model" in the world with products of the brand icons in red and green points.
Objectives consistent implementation backed development opportunities important this year and in 2012, 10 stores under the banner Kickers will be implemented, including two flagships, in Shanghai and Beijing.
With strong growth in operating margins, Kickers has to grow at a rapid pace in China! In the next 5 years, the goal is up to the success of the brand since its acquisition in 2007: 180 stores in 19 Chinese cities of more than 2 million people. The success of this first stage is expected to release a brand in 500 stores under the banner Kickers in 67 cities identified.
