Jacques Royer (CEO of Royer Group)
Our company happily continues on its upward course. Each day we project it into the future. I wanted our group to work as a confederation of S.M.E. in order to retain its ability to react quickly, and at the same time to be of an adequate size to be able to seize and manage important importunities. It’s our customers that have made us.
By its demands, the Mass Market forces us to progress in both the field of logistics and buying. By their specific requirements, sport stores improve our marketing policies. The expertise of chain stores drives our creativity.
The retailers, by their concern for quality, push us in this direction. Clothing stores, by their « savoir-faire » guide us in fashion trends and management of brands and now, internet websites motivate us to be reactive.
It is always our clients who will enable us to progress by pushing us
to improve our competencies. Stay attentive, watchful and modest.
For that, I ask of each person in the company what the customers
expect from our Group: Competence, Loyalty, Enthusiasm.
These are the 3 keywords of our development. They permit us
to face the future with the necessary serenity which comes,
without doubts, from our asian suppliers who have always had
confidence in us.
We have an international and multi-networks distribution strategy, with a desire to specialize in shoes. Our expertise is distribution, marketing and sourcing for a wide portfolio of brands, whether proprietary trademarks, licenses or private labels. Every one of us should strive to do better than his best.
My commitment is to help our people make
this journey into the future.
Jacques Royer, Chairman