Brands
Von Dutch
Kenneth Howard, a rebel icon and legendary artist
Meaning "stubborn as a Dutchman", Von Dutch was the nickname of legendary artist Kenneth Howard - a man who will always be credited for his talent, skill and originality. Von Dutch is not about the VIP anymore, but about the rest of us who value craftsmanship and creativity.
Today, every product that bears the Von Dutch name embodies the bold and uniquely artistic feeling that made Kenneth Howard an icon. As the godfather of the "Kustom Kulture", Kenneth Howard was a forward thinker uninterested in what other people thought. What he did care about were his passions.
The Von Dutch Brand is under new management, back to authenticity, and re-launching worldwide. Purchased by Royer Brands International S.A.R.L. (the Luxembourg Licensing-Out division of Groupe Royer S.A.) end of 2009, the Von Dutch brand has finally returned to its true roots. Kenneth Howard, a.k.a. Von Dutch, inspired a generation with his rock & roll spirit, and his artwork and imagination continue to serve as the foundation for the Von Dutch brand.
With Licensee flagship stores and shop-in-shops already standing and thriving in The Philippines, Thailand, and Brazil, this brand is moving on to other territories including the United States and Europe. The new Von Dutch designs parallel the life and art of the late Kenneth “Von Dutch” Howard. Its goal is to use his name as a catalyst to celebrate the raw lifestyle of every individual driven by their passion of Authenticity.
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