Groupe Royer

Keds

Look on the bright side of life

Keds
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In 1916, the US Rubber Company launches Keds. The brand's advertising agency made up the term "sneakers" because rubber soles made the shoes quiet.

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As a favorite shoes  brand of many American football players and tennis champions, Keds has become a true sports brand. The legacy of the sport world and its testimonies over the years have turned Keds into much more than just a functional shoe but a necessary fashion accessory.


Always present beside icons of their time: Audrey Hepburn, Marilyn Monroe, Jackie Onassis and Paul Newman. Each has inspired a new style and left its mark on fashion of the 50’s and 60's. Even today, Keds is true to its unique style, classic but innovative.

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