Groupe Royer

Hechter Studio

Hechter Studio
Mass market brands
Mass market
Hechter Studio
  • Hechter Studio

In 1962, Daniel Hechter launched its first women's collection, followed six years later by a men's collection. Entrepreneur and forward-looking, he creates successively sports lines, accessories and linen collections.

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The spectacular growth in sales was based on the alliance between color, comfort, refinement, and such an innovative attitude in the choice of materials, as well  as in the production process, together with a strong cost control, leading to prices particularly well-adapted to the targeted market.

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