The Group’s mass distribution brands are widely represented in every circuit in the sector: hypermarkets, specialist shoe and sportswear superstores, clothing chains, mail order and stock clearance chains. The day-to-day challenge for the teams in the Mass Market division is to decipher consumer expectations in order to offer chains collections that include everything from design to marketing: and always at the best possible price.

City, leisure, sport, children or luxury: the Royer Group’s retail brands are established in the best selective network retail outlets. They are well placed in all the best store chains: shoe shops, fashion boutiques, jeans shops, sports shops, department stores and chain shoe stores. The Royer Group also has its own network of shops under the Kickers, Mod8, Charles Jourdan and Stephane Kélian name.

The Royer Group offers a range of services to meet its customers’ demands as closely as possible. Sales administration, sampling, order and re-order management and the supply of POS materials and equipment are run with maximum flexibility and reactivity. The sales teams offer a personalized service to customers for each brand and product range.