Creation and Development
A permanent strategic surveillance
The evolution of the Group’s activities towards a fashion product has led the Group to develop and re-inforce the role of its design team.
Always looking for new consumption trends, our stylists and product managers are trained to interpret and anticipate the future needs of the consumers.
A combination of mindedness, curiosity and the ability to listen is the force behind their creativity.
A perfect knowledge of markets
The collections, specific to each brand, are determined, in response to consumer demand, and following trends. Thus constituted, these files are sent to the suppliers and the prototypes are subsequently checked and modified by the product managers and the technical controllers.
A team assigned to each brand
A team composed of a designer, a product manager and an assistant is assigned to each brand. Together, with the input from licensees and commercial directors, they create 2 collections per year. The Group has 6 creative teams one of which is Paris based.
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Numéro 1 du négoce de chaussures sous licence