Communication
Promoting the brands
In order to promote its brands, the Royer Group benefits from a marketing department which assures several functions.
An infographic designer is in charge of the creation and the conception of the catalogues, the point of sale material and the display units specific to each brand. It benefits from advice from licensees and the division directors to refine the distinctive nature of the products. Only the products themselves are produced elsewhere.
In addition, this service is in close liaison with press agencies in charge of publishing the leading products of each collection.
These actions are complimented by advertising campaigns, the aim of which is to make the public aware of the brands and to aid customer sales. The group has also conducted different advertising campaigns in the last few years for television, radio and in both the specialized and general press.
Diversifying its services
The Group offers different services to respond as best as possible to the specific demands of their clients. In order to simplify relations with its clients, the Group has adopted an "on-line" ordering system (EDI) with French central buying offices.
Also, the Group offers a merchandising service to its large mass market clients (product shelf placement and arrangement, restocking, stock control...).
The service company Etic has been specially created in the Group. It assures many customers services needs as ticketing of products (bar codes, specific labelling), attachment of anti-theft devices and hangers on certain products.
Javascript is not enabled.
Numéro 1 du négoce de chaussures sous licence